The brand name needs to be: simple and easy to remember, catchy and easy to spread, positive association, implying product attributes, unambiguous, etc., based on the industry, characteristics, and uses of the product, combined with corporate culture, target audience, and marketing In terms of scope and other aspects, a brand name can be obtained that is easy to spread and promote and is conducive to marketing. (1) Naming with foreign transliteration
Using this method to name has a sense of the times and makes people feel modern and fashionable.
(2) Named after time
For example, May Day watches, Mingyue brand shampoo, Tiantian brand toothpaste, etc. are characterized by using a clear concept of time to induce people to buy and consume.
(3) Naming based on names of people and places
This kind of name may attract consumers with the reputation of the person and place of production, or use historical and legendary figures to arouse people's imagination of the product. .
(4) Naming based on beautiful plant names
This naming method often reminds people of beautiful natural scenery.
(5) Named after the company name
This kind of product named after the company name highlights the brand name and reputation of the product producer, can deepen consumers’ understanding of the company, and has the effect of It helps to highlight the corporate image and obtain the best communication effect with the least advertising investment.
(6) Directly use animal names as product names
Animal names can create a sense of image and leave a deep impression on customers. For example: PUMA (Puma, Chinese transliteration is Puma brand), panda, white cat, big red eagle, army, etc.
(7) Name it with auspicious words or words of praise with emotional color
For example, "Fukang" cars make people rich, and "Goldlion" ties bring people huge wealth, etc.
(8) Naming with made-up words
Use original and meaningless words to break the convention of product names expressing meaning, and achieve an unusually eye-catching effect.