Red Bull is a Thai brand.
Red Bull is one of the earliest and most successful functional drink brands in the world. In the 1970s, Mr. Xu Shubiao, a Thai-Chinese man, invented a nourishing drink named "Kratingdaeng". Austrian businessman Mr. Mattschitz promoted Red Bull to the world and became a famous international brand. It has been nearly half a century so far. development history.
In December 1995, Yan Bin, chairman of Reignwood Group, founded Red Bull Vitamin Beverage Co., Ltd. (hereinafter referred to as China Red Bull) with a global strategic vision and confidence in the development of the Chinese market, and named the product for the first time "Red Bull Vitamin Functional Drink" vigorously develops the domestic market. Advertising slogans such as "Replenish physical strength and full of energy" and "Drink Red Bull when you are thirsty, drink Red Bull when you are sleepy or tired" have become widely circulated. The Chinese Red Bull brand is also loved by consumers and well-known to the public.
The difference between Red Bull functional drinks and flavored drinks:
1. Different ingredients: Red Bull vitamin functional drinks contain lysine, vitamins and trace elements that are not found in flavored drinks. The content is also higher than that of flavored drinks.
2. Different origins: Red Bull Vitamin Functional Drink, also known as "Chinese Red Bull", is produced by Red Bull Vitamin Beverage Co., Ltd. controlled by Reignwood Group. Red Bull Vitamin Flavored Drink is produced by Thailand's Tencel Company. Original imported red bull, commonly known as "Thai Red Bull".
3. Different properties: Functional beverages are beverages that regulate human body functions to a certain extent by adjusting the composition and content ratio of nutrients in the beverage. Flavored beverages are beverages processed with edible flavors, sugar, sweeteners, sour agents, etc. as the main means of adjusting flavor.
Reference for the above content: Baidu Encyclopedia-Red Bull