As a businessman, regardless of the size of the capital, they attach great importance to their name. Commercial names are a kind of commercial activity, so commercial names should follow commercial principles and be named according to their own business projects, products, consumer objects, etc.
This is a commercial name that depends on local conditions and varies from product to product. main features.
1. In real life, names that attract business have a high degree of generalization and strong appeal
Shop signs
(
Store name
), visual stimulation
and psychological impact on consumers are very important. The quality of a store's name is the key to whether it can arouse consumers' curiosity and make the store brand famous. Some time-honored stores often use elegant, simple and elegant names, such as Lu Mingchun, Tongrentang, Tianhetang
,
Rongbaozhai
,
Quanjude
Wait. These store names have become the golden signs of insurance business.
The following aspects should be considered when naming a store:
1
The store name must be consistent with the products sold. The method of naming a store can usually reflect the operator's personality. Business characteristics may reflect the excellent quality of the main store, making it easy for consumers to identify the business scope of the store and generate a desire to purchase. For example,
Tongrentang
and
Derentang
are well-known as time-honored traditional Chinese medicine stores
As a traditional Chinese medicine shop, it has become a conventional identification mark, so people only look at it
Tong Ren Tang
Signboard or something else
Tong Ren Tang
The signboard
You can tell it sells traditional Chinese medicine. Another example is
Gongdelin
The name of the store reflects that the operator is good at cooking vegetarian dishes.
2
The store name must be novel and unconventional, and can quickly capture consumers’ vision. The store name must be novel and arouse consumers’ interest
Attract them to visit the store
such as
a fresh bite
,
Big Three Dollars
,
Goubuli
arouse interest and curiosity among consumers.
3
The store name should be concise. The store name should not be too complicated if it is easy to read and remember.
Otherwise it will cause negative effects. For example, some stores like to use complicated and difficult characters as their store names,
so that customers not only cannot recognize them
but also cannot pronounce them
In order to avoid this Generally speaking, you don't enter the main entrance of a store with such a difficult-to-recognize name. Store names such as Wankelai, Banfenli and Hetaida are clear, concise and easy to spread.
4
. The store name should give people a sense of beauty and artistic accomplishment. It has cultural heritage and makes consumers feel at ease and comfortable. For example, naming Louwailou and Taotaoju
Second, the methods of naming a store mainly include the following
:
(1)
Name methods related to the nature of the business products,
such as
Guangming Optical Shop, Yishen Tea Ying,
Kangle Pharmacy, etc.
(2)
Names related to folklore or historical celebrities, such as Dongpo Restaurant, Qianlong Imperial Food, Qing'e Clothing, Xiangfei Beauty
etc. .