For many first-time entrepreneurs, naming a company is a top priority. A good company name, like a trademark, is also famous. This article briefly outlines the four taboos in naming a company, and hopes that everyone can effectively avoid them.
Avoid using polyphonic characters
Using polyphonic characters in company names will cause great inconvenience to people just like using rare characters, and the meaning itself is not clear enough. Polyphonic names are more likely to be confusing when the name has two or more pronunciations. For example: Lehai Restaurant, the word "乐" has two pronunciations, one is LE and the other is YUE, which makes people wonder which pronunciation is better. For example, the following characters have two readings: Xing, Sheng, Zhong, Qian Chao, etc. Of course, we are not saying that polyphonic characters should never be used in naming. But at least ensure that others can determine its pronunciation and not mispronounce it.
Avoid using partial characters
Trademarks or company names are for consumers to recognize, so the use of them should be considered. However, it is regrettable that some companies also have some very serious problems in the use of words in trademark names. A certain soy protein powder factory named its soy protein powder, instant soy milk products and other products "Gang Feng" as a trademark. Not to mention that ordinary farmers and citizens don't know this kind of thing, I'm afraid not even everyone in the university knows it. It is difficult for us to imagine that such a trademark can become a famous brand trademark, and it is also difficult to imagine that products with such a trademark can sell well in the market.
The reason why some people use obscure words to name them is because they think whether they can get a good name depends on whether they can choose a good word. Therefore, when it comes to naming, the first thing I want to do is to look up the "Kangxi Dictionary". As everyone knows, the reality is exactly the opposite.
A good company name is just like a good article, it is magic in the ordinary, rather than relying on uncommon characters, multi-stroke characters and variant characters. "Sitong", "Fangzheng", "Jinlinong" and "Master Kong" are all pleasant names, and none of them are common words.
Avoid obscurity in meaning
Obscure meaning means that the pronunciation is too profound and cannot be understood by others. Just like choosing a rare word, although the meaning is good, no one understands it, and the meaning is meaningless no matter how good it is.
Enterprise and company names have the function of indicating the nature of the enterprise and implying product functions, and require strong readability. For example, according to "Guangming Daily": There is a naming museum in Lanxi City, Zhejiang Province. They first gave themselves a meaningful name, "Children's Names". But after the sign was put up, no one else understood it. The shop owner quickly added the sign "Lanxi Corporate Culture Service Co., Ltd." next to the store name to supplement it. What does it mean to "turn a stone into a sheep"? According to the ancient book "The Legend of Immortals": In ancient times, it was said that Huang Chuping was shepherding sheep and was led to a stone chamber in Jinhua Mountain by a Taoist priest. When his brother first started looking for it, he saw white stones. When Chu Ping scolded him, all the stones turned into sheep. The name of a small shop that serves the public contains such a mysterious allusion. No wonder people can't understand it.
Avoid similarities and similarities
It seems to be a common problem among Chinese people that they don’t see others’ good situations. You chose a three-character brand, so I tried to use the same two-character brand as you to confuse consumers. Your name is "Bomi" and my name is "×MI". If you are "Yikang", I will call you "Xkang"; if you are "Seven Stars", then I will become "X Star". The above is still the same and similar method of gentleness and elegance.
What’s even more disgusting is that someone even sounds like you. For example, the service marks of several brands of laundry detergent are very "self-disciplined". It can not only completely distinguish itself from others, but also establish a unique brand style. For example, "Yishaoling", "Bailan", "Lion King", "Tide", "Vitality", "Panda", etc., all of them have the common sense to keep in touch with each other! Among VCD player brands, It is obvious that they are too similar and similar to each other. At least the two brands "xx King" and "x Da" can easily confuse consumers.