"Taste Chu Cheng and enjoy your life." "Behind Chu Cheng is an inspirational story of entrepreneurship. Chu Shijian went from being a smoker to being imprisoned, and then starting his business again a

"Taste Chu Cheng and enjoy your life." "Behind Chu Cheng is an inspirational story of entrepreneurship. Chu Shijian went from being a smoker to being imprisoned, and then starting his business again at the age of 75. His unyielding spirit has brought tears to the eyes of countless fans. Pay attention to brand associations when consumers see your A brand will be associated with other things, and whether such things are good or bad will directly affect the brand's sales. The reason for this association is often "deep-rooted". It is the qualitative thinking formed by words, dialects, and proverbs over thousands of years. Result. It is indeed difficult to name a brand, because it is not that easy to come up with a name that is easy to remember and unique. It is actually simple, based on the four principles of tonality, intuition, concreteness, and simplicity. At least the name is not bad. The name of a brand is actually its communication cost. When a group of people who don’t know the truth learn the name of the brand, you have to explain to them what business your brand is engaged in. , then it is not a good name. For example, there are two properties in Hangzhou. One is called September Forest Villa. It sounds very visual when you hear it. You know that this must be a luxury villa area with all the people living there. Rich man! The other one is called Fontainebleau, emmmm. To be honest, I thought it was a dish at first, but after searching on Baidu, I realized it was a property that focuses on European pastoral style. You name it, the name of a brand is intuitive and exciting. Is concreteness important? Let’s talk about brand tone. There is a women’s clothing brand called Brother, which is still in the middle of the road. I don’t know much about it, so I really don’t understand why the women’s clothing brand needs the name Brother. Isn’t it good to have a contrast? Let’s talk about a brand called Laoganma. I think this name fits the brand’s tone very well. The picture of my mother working hard to cook the sauce comes to mind. Let’s look back and think about why many Internet companies use this name. What about very common things? For example, when you think of Apple, you think of Iphone, when you think of Xiaomi, you think of Xiaomi mobile phone, and when you think of Smartisan, you think of Smartisan mobile phone. The name of the brand is easy to remember and easy to understand. It can be imprinted in people's minds, which also establishes a good foundation for brand communication.