Corporate naming principles
Pay attention to meaning, rhythm and advertising effect.
Focus on people and people, and strive to explore the cultural heritage of the company name when naming.
Pay attention to geographical location and strive to expand the historical potential of the company name when naming.
Pay attention to the time, and strive to develop the contemporary connotation of the company name when naming.
The iconic and identifying functions should be strengthened to avoid duplication.
The unity of corporate naming, brands and trademarks should be strengthened.
Bland company names should be avoided and the personality of the name should be highlighted.
Taking into account traditional mathematics and science culture.
Business Naming Tips
Business names should be short and crisp. The name has fewer words and fewer strokes, which makes it easier to communicate with consumers and facilitate their memory. It can also arouse the imagination of the public and have richer meanings. The number of characters in a name has a certain impact on the level of cognition. The fewer the number of words, the higher the degree of recognition, that is, the shorter the name, the more communicable it is. For example, the word "nanhuo" in "nanhuo store" and the word "pawn" in pawnshop summarize the content and characteristics of its business in short words, which are easy to remember and understand.
The company name should be in line with the corporate philosophy and service purpose, which will help shape the corporate image. For example, the word "blue bird" in the blue bird building is really like an island in the blue ocean. It is quiet and peaceful. It provides a place for people to rest and expresses the love of blue bird to consumers, thus establishing a good enterprise. image.
The company name should have its own uniqueness. A unique company name can avoid being similar to other company names to avoid confusing the public's memory, and can deepen the public's impression of the company. For example, names such as Beichen in Beichen Group, Tiandi in Tiandi Express, Lenovo in Lenovo Group, etc., all have unique personalities and are impressive.
The company name should be distinctive, impactful, bold, and shocking. For example, Stone Group's "Sitong" is derived from the English homophone "STONE", which means stone, symbolizing the continuous impact of solid stone on the cutting-edge of high and new technologies.
The company name should be loud and easy to pronounce. For example, the three characters "McDonald's" are loud and rhythmic, so they have great communication power. The name is difficult to pronounce, has a weak sense of rhythm, is not conducive to pronunciation, and is not conducive to communication, making it difficult to reach public awareness.
The company name should be auspicious. For example, Jinlilai of Jinlilai Far East Co., Ltd. was originally called Jinlilai. Considering that when golden lion is expressed in some local dialects, it has the meaning of gold loss, which is a taboo and unlucky name, Jinlilai was changed to Jinlilai. Bring huge amounts of money to people. Just imagine, who doesn’t like such a company and who wouldn’t be willing to associate with it?
The choice of company name should be contemporary. A contemporary name is distinctive, conforms to the trend of the times, and can be quickly accepted by the public.
The company name should consider its universality around the world. For example, when the Coca-Cola Company formulated its Chinese market strategy in the 1920s, it decided to literally translate the company's name CoCa-CoLa. So the translators arranged and combined the Chinese characters with similar pronunciations of the name and used it on the beverage packaging. When these bottled drinks with Chinese characters appeared on the market, very few people paid attention to them. The reason for this is that the original translated Chinese characters literally mean a wax mare or a tadpole biting a wax product. Just imagine, who would want a drink produced by a company with such a name? Therefore, the Coca-Cola Company redesigned its name, and the Chinese characters written on the bottle were changed to "Happy Mouth - Coca-Cola".