The initial investment of the flower shop mainly includes three parts: store rent, decoration and purchase funds.
The investment scale depends on the opening time and store rent. The larger one is 1, yuan, and the smaller one is 45,5 yuan. The skills of opening a store mainly include familiarity with the market, location selection, store layout, business strategy, mastery of flower arrangement art, investment risk and so on. It is described as follows: 1. Technical mastery.
People who have never been exposed to flowers have long heard that flower arrangement is an art, and as a life etiquette flower, we just need to hold a little packaging and flower arrangement technology. First of all, we should understand the flower language, what flowers to send to whom, what flowers to use in what occasions, the opening of flower baskets and the making of floats. It is very simple to solve the problem with a book introducing flower arrangement.
Practice makes perfect, and everything will be fine in more than a month. Second, the store address.
this is the key to our suggestion that you open a wholesale and retail shop. Because the retail profit can reach about 5% in the flower industry, the retail profit is enough to meet the rent, water and electricity, employee wages, tax expenses and so on in January.
From this point of view, the store is located next to a hospital, a hotel, a photo studio or an entertainment city, which can avoid the impact of the off-season from June to September on the overall performance. Secondly, from the perspective of improving the performance of expanding wholesale and retail, because the wholesale profit is about 1%-3%, the store can be located in a wholesale street in the flower market or a block where flower shops are concentrated. During the peak season from September to May of the following year, all the flower shops and flower buyers are your customers. Because of the herd mentality of customers, you will get a lot of business that others can't get.
At the same time, other flower shops are also your wholesale customers. Third, decoration.
The decoration of the flower shop is mainly embodied in the word "flowers and flowers". To achieve this goal, there is only one way, that is, more reflective glass is installed, so that the storefront space becomes larger, one flower becomes two flowers, and a bunch of flowers becomes two flowers. Of course, in order to reflect the gorgeous flowers, the lighting color is also very important. It is suggested that pink lamps can be appropriately decorated and used as a wholesale and retail shop. After the vestibule of the storefront is properly decorated, * * * can be used as a warehouse to reduce the decoration cost, and the glass door is indispensable, so that advertising benefits and two pairs of flowers are also a kind of protection.
The decoration with glass as material has low cost and good effect. Fourth, purchase goods.
The purchase channel is the key to the wholesale and retail store, because the quality and price of flowers are the magic weapon for you to win the market. Finding the source of self-produced and self-sold goods can ensure your maximum profit margin, and serve as our Kunming Flower Network. Located in Dounan Town, Kunming, the largest flower market in China, it has its own production base, adopts the brand strategy of price+quality+service, and clarifies the responsibilities, rights and interests of both parties with standardized contract operation.
Therefore, ensure your interests in the form of a general agent or a direct-sale store. Kunming Flower Network is based on the principle of "reputation, winning by quality".
As a self-produced and self-sold enterprise, we will handle air and railway consignment, and we will ensure the first level of supply for you. It's up to you to run your own business.
v. business strategy. China has been reforming for 2 years. There is no blank market waiting for you to develop anywhere, and everyone is doing it. The key depends on how you do it. Reputation is the key. First, it depends on the quality and price ratio of flowers, and second, it depends on the quality of service. If the quality and price of flowers are controlled by suppliers, the wholesale and retail stores mainly rely on the quality of service as shopkeepers.
Why don't you make a promise of free door-to-door delivery first? This pre-sales service will build a gradually expanding customer base of credit system for both wholesalers and retailers. Second, avoid waiting for him. No matter which city, the flower arrangement of star-rated hotels is a good business. Changing one issue every 3-5 days will cost as little as several hundred yuan and as much as several thousand yuan. What's more, there are many wedding banquets, conferences and birthday banquets in hotels, which will bring a lot of business invisibly. Photo studios, bars and dance halls are also markets for you to develop business. Cooperate with radio stations and return sales cumulatively.
2. Basic knowledge of the flower shop
The initial investment of the flower shop mainly includes three parts: store rent, decoration and purchase funds. The investment scale depends on the opening time and store rent, and the larger one is 12, yuan, and the smaller one is 45,5 yuan. The skills of opening a store mainly include familiarity with the market, location selection, store layout, business strategy, mastery of flower arrangement art, investment risk and so on. The details are as follows:
First, master the technology. People who have never been exposed to flowers have long heard that flower arrangement is an art, and as a life etiquette flower, we just need to hold a little packaging and flower arrangement technology. First of all, we should understand the flower language, what flowers to send to whom, what flowers to use in what occasions, the opening of flower baskets and the making of floats. It is very simple to solve the problem with a book introducing flower arrangement. Practice makes perfect, and everything will be fine in more than a month.
second, the store address. This is the key to our suggestion that you open a wholesale and retail shop. Because the retail profit can reach about 5% in the flower industry, the retail profit is enough to meet the rent, water and electricity, employee wages, tax expenses and so on in January. From this point of view, the store is located next to a hospital, a hotel, a photo studio or an entertainment city, which can avoid the impact of the off-season from June to September on the whole performance. Secondly, from the perspective of improving the performance of wholesale and retail, because the wholesale profit is about 1%-3%, the store can be located in a wholesale street in the flower market or a block where flower shops are concentrated. During the peak season from September to May of the following year, all the flower shops and flower buyers are your customers. Because of the herd mentality of customers, you will get a lot of business that others can't get. At the same time, other flower shops are your wholesale customers.
Third, decoration. The decoration of the flower shop is mainly embodied in the word "flowers and flowers". To achieve this goal, there is only one way, that is, more glass with reflective function, so that the storefront space appears to be large, and one flower becomes two flowers, and a bunch of flowers also becomes two flowers. Of course, in order to reflect the gorgeous flowers, the lighting color is also very important. It is suggested that pink lamps can be appropriately decorated and used as a wholesale and retail shop. After the vestibule of the storefront is properly decorated, * * * can be used as a warehouse to reduce the decoration cost, and the glass door is indispensable, so that advertising benefits and two pairs of flowers are also a kind of protection. Decoration with glass as material has low cost and good effect.
fourth, purchase goods. The purchase channel is the key to the wholesale and retail shop, because the quality and price of flowers are the magic weapon for you to win the market. Finding the source of self-produced and self-sold goods can ensure your maximum profit margin, and serve as our Kunming Flower Network. Located in Dounan Town, Kunming, the largest flower market in China, it has its own production base, adopts the brand strategy of price+quality+service, and clarifies the responsibilities, rights and interests of both parties with standardized contract operation. Therefore, ensure your interests in the form of a general agent or a direct-sale store. Kunming Flower Network is based on the principle of "reputation, winning by quality". As a self-produced, self-selling and air and rail consignment agent, we will give you a good supply of goods. It's up to you to run your own business.
v. business strategy. China has been reforming for 2 years. There is no blank market waiting for you to develop anywhere, and everyone is doing it. The key depends on how you do it. Reputation is the key. First, it depends on the quality and price ratio of flowers, and second, it depends on the quality of service. If the quality and price of flowers are controlled by suppliers, the wholesale and retail stores mainly rely on the quality of service as shopkeepers. Why don't you make a promise of free door-to-door delivery first? This pre-sales service will build a gradually expanding customer base of credit system for both wholesalers and retailers. Second, avoid waiting for him. No matter which city, the flower arrangement of star-rated hotels is a good business. Changing one issue every 3-5 days will cost as little as several hundred yuan and as much as several thousand yuan. What's more, there are many wedding banquets, conferences and birthday banquets in hotels, which will bring a lot of business invisibly. Photo studios, bars and dance halls are also markets for you to develop business. Cooperate with radio stations and return sales cumulatively.
3. What common sense should a flower shop have
A flower shop, as its name implies, is a place to spread beauty, and its commodity is flowers, so floral art is the soul of a flower shop. First of all, people who are engaged in the flower shop industry must attend professional flower school for further study and strive to improve the level of flower art in order to serve customers with high quality.
In terms of business scope, flower shops can focus on flowers, potted flowers, dried flowers, craft silk flower, flower utensils and wedding services, and can also run other complementary goods and services as appropriate according to local conditions, so as to improve the comprehensive economic benefits of flower shops. If the economic strength is limited, you can take the form of capital operation to operate in partnership with the units or individuals associated with the flower shop business.
The flexible operation hours of flower shops can meet the needs of customers at different times; Flower shop decoration inspection can provide consumers with a good shopping environment and make consumers feel more happy; Flower shops serve the community, which can make consumers enjoy faster service.
When operating a flower shop, the variety must be complete. After the consumer's needs are met and he feels convenient, he will come again next time. As an operator, we should constantly improve the level of floral art to adapt to consumers who are improving their appreciation level day by day. Flower shops pay attention to learning to accumulate knowledge and skills, communicate with peers, and selectively participate in various short-term training studies according to their own economic situation in order to absorb the strengths of others. Innovation is mainly reflected in floral design, which is also the source for flower shops to establish service brands and create flower shop characteristics.
Pay attention to customer psychological analysis. When customers go to a flower shop to buy flowers, the flower shop staff should analyze the customer's psychology. (1) from the age, dress, transportation; ② Consumer's mentality, face, mood, habits and hobbies. Consumers are often wary and distrustful, and they should try to eliminate these situations. ③ At the same time, we should analyze the consumption characteristics and uses, and observe the attitude of customers in spending money, which is related to people's education level, education level, lifestyle and consumption concept. When introducing flowers, we should first ask about the use and then choose the style (bouquet or basket, bouquet is romantic, basket is solemn), then choose the flowers for floral creation, and finally mark an appropriate price.
Pay attention to the quality training and management of employees. It is necessary to formulate a flower shop management system, standardize employees with the system, and cultivate employees' sense of ownership. Cultivate professional managers of flower shops. Managers (store managers) and employees are responsible for each other. At the same time, flower shops should often carry out floral training to improve the technical level of employees' floral art and improve their knowledge structure and aesthetic cultivation. Subscribe to more books on floral art, as well as books and periodicals such as China Flower News, Garden, Flowers and Taiwan Province Floriculture, so as to keep abreast of flower fashion trends and integrate with international floral fashion trends as soon as possible.
How to run a flower shop well, starting from small things, will make great progress.
4. 2. What common sense do you know about sending flowers?
Sending flowers is a science, and sending flowers is also an art. The language used to express flowers is so rich. Have you ever understood the profound meaning of the recipient? Are you a little sleepy about sending flowers? Do you know the meaning of a bouquet of red and white roses? Do you know that lily should be treated first when visiting the sick? Wait, it is necessary to express and understand the meaning of sending flowers well, so as to better express this art.
To grasp the true meaning of floral art, we must first understand the meaning of flowers, so that flowers can display the essence of the bright moon, meet the spirit of heaven and earth, and have the beauty of being at ease. After a long period of evolution, people have endowed various flowers with certain meanings to convey their feelings and express their feelings.
If the exam is praised as "folding laurel", farewell or farewell is called "folding willow", offering peaches to wish the elderly a long life and pomegranate to wish the newlyweds many children. As for "pine, cypress, bamboo, chrysanthemum and lotus", they all have clear and fixed meanings according to their personalities. Flowers in various shapes tell a thousand words. To understand the meaning of flowers, let's start with the common sense of sending flowers.
Because of the different national customs, there are taboos in sending flowers, so you can't copy them mechanically. Every flower has a certain meaning and contains a silent language. Therefore, when sending flowers, you should choose different flowers according to the situation of the other party.
For the birthday of the elderly, it is advisable to send longevity flowers or evergreen, which symbolizes "health and longevity" and evergreen symbolizes "eternal youth". Men and women in love usually send roses, lilies or osmanthus flowers.
These flowers are beautiful, elegant and fragrant, and they are tokens and symbols of love. Red roses, lilies, tulips, vanilla, Fulang flowers and so on are the best flowers to show love between men and women.
In addition to roses, lilies, tulips, vanilla and Fulang flowers, chrysanthemum (regarded as a favorite flower in China), gladiolus, Dahlia, hyacinthus orientalis, * * * orchids, Dendrobium, Catalan and Hylaenopsis grandiflora can also be added to congratulate the wedding. Besides roses, lilies, tulips, vanilla, hibiscus, chrysanthemum, gladiolus, hyacinthus orientalis, * * * orchid Dendrobium, Catalan, and Hylaenopsis grandiflora, the bouquets used by brides when putting on gauze will be more gorgeous and refined.
When visiting relatives and friends during festivals, it is advisable to send reincarnation as a symbol of "happiness and auspiciousness". Couples can give each other acacia flowers.
The leaves of Albizia Albizia are long, opposite to each other, and they are folded together at night, symbolizing "eternal love between husband and wife". When friends travel far away, it is advisable to send peony, because peony is not only bright in flowers, but also contains the meaning of inseparable.
People who are frustrated in love should be given begonia, because begonia, also known as Acacia Red, means loved one to show comfort. There are many taboos in sending flowers to patients. When visiting patients, don't send a whole basin of flowers, lest patients misunderstand that a long illness has taken root.
Flowers with strong fragrance are not good for surgical patients and are easy to cause cough; Flowers with too bright colors will * * the patient's nerves and stimulate irritability; Camellia is considered unlucky because it falls off easily. It is advisable to send orchids, daffodils, calla lilies, etc. when visiting patients, or choose the varieties that patients usually like, which is beneficial to the patient's emotional maintenance and early recovery.
When visiting venerable elders, it is advisable to send orchids, because orchids are of high quality and have the reputation of "a gentleman among flowers". When a new store opens and a company opens, it is advisable to send roses, crape myrtle, etc. These flowers have a long flowering period and lush flowers, which means "prosperity and abundant financial resources".
To congratulate friends on their birthdays, festive flowers can be given to each other. But for the elders, marigold should be chosen.
Phyllostachys pubescens. Lily.
Evergreen, primrose and other flowers and plants with the meaning of prolonging life are better. If you can give orchids or conifers.
bonsai such as ginkgo biloba and ancient banyan can better express their reverence. Send red roses on Valentine's Day, carnations on Mother's Day with tulips, red lotus flowers on Father's Day with lilies, poinsettia on Christmas with Dendrobium, gladiolus on Teacher's Day with Phoebe bournei, and small potted flowers such as primroses on Spring Festival with chrysanthemums.
Chrysanthemum morifolium, Cyclamen persicum, Poached Flower, Violet, Flower Murmur, Primula annua, etc. are the best gifts for full-moon babies. Congratulations on the move are made with Brazilian iron, goose's paw leaves and green radish pillars.
foliage plants or bonsai such as colorful taro are suitable for new stores and companies to open, and baskets or flower cards with colorful flowers should be sent to congratulate on the prosperous business.