What is the difference between product marketing planning and sales? A lot of people are asking me this question. Sales is very clear, meaning to sell products, while marketing means creating an atmosphere, or aura, that is conducive to sales. For example, as soon as you enter an Apple mobile phone store, you can feel the strong and friendly aura, and then have a good impression of Apple products. Unless you don't care too much about cost performance, you will most likely choose Apple products.
This is the charm of marketing planning. You can’t explain why you like it so much, but you just buy the product and take it home, and you will be happy for several days. The protagonist of marketing goes without saying, that is our products. No matter what product we develop, we all need to give the product a loud name to facilitate marketing and promotion. So how to name your product is a very deep knowledge. A loud, nice, and easy-to-remember product name can enhance the product. The popularity is conducive to the brand marketing promotion of the product. There is a lot of knowledge in naming. The first thing to talk about is that the product name should be simple and easy to remember, catchy and easy to spread, have positive associations, imply product attributes, and be unambiguous. It should be based on the industry, characteristics, and uses of the product, combined with corporate culture and goals. In terms of audience, marketing scope, etc., we can come up with a product name that is easy to spread and promote. Then we have to think about what the product name is in line with? From the name, you can easily see the core value points of the product: stomach and digestion, weight loss, and cold recovery. There is no need for extra communication, no need for extra explanation, and a large amount of advertising expenses are saved. This is the value of a name. If the product consumers are middle-aged and elderly people, simple, direct and easy-to-understand products are best. Everything needs to be centered on product positioning: Who is the consumer targeted by this product? What is the core value of this product’s marketing plan? What do you want consumers to remember when they recall it?
How to come up with a suitable name for your product to help it sell well?
1. Named with foreign transliteration. Naming in this way has a sense of the times and makes people feel modern and fashionable. Such as "aspirin" medicines, "Chevrolet" cars, etc.
2.) Named after time. For example, May Day watches, Mingyue brand shampoo, Tiantian brand toothpaste, etc. are characterized by using a clear concept of time to induce people to buy and consume.
3. Name according to the names of people and places. This kind of name may attract consumers with the reputation of the person and place of origin, or may arouse people's imagination of the product with the image of historical and legendary figures.
5. Name it after the company name. This kind of product named after the company name highlights the brand name and reputation of the product manufacturer. Sony, Hitachi, Toshiba, etc. are all examples of using the company name as the name of the product.
6. Use animal names directly as product names. Animal names can create a sense of image and leave a deep impression on customers.
7. Name it with an auspicious or complimentary word with emotional color. For example, "Fukang" cars make people rich, and "Goldlion" ties bring huge amounts of money to people.
8. Named after made-up words. Use original and meaningless words to break the convention of product names expressing meaning, and achieve an unusually eye-catching marketing planning effect. Such as "ykk" zipper, "TDK" tape, etc.