Why do students nowadays prefer to wear Nike instead of Adidas?

Because of brand awareness. Many students also pay more attention to brands, which is different from the ideas of many older generations. Nike brand is more deeply rooted in people's hearts. More in line with students' aesthetics. Relatively speaking, at the same price, most of Nike is more in line with students' aesthetics. Relatively speaking, at the same price, the aesthetic feeling of design is more in line with students' aesthetics. So since everyone spends the same money, why not choose Nike with higher value?