luckin coffee is a chain coffee brand in China, and its Chinese name is Luckin Coffee.
luckin coffee (Luckin Coffee), headquartered in Xiamen, was founded by Qian Zhiya, the former COO of UCAR. With the vision of "starting with coffee, making Ruixing a part of people's daily life", Luckin Coffee has deep cooperation with top suppliers in various fields by making full use of the new retail model of mobile Internet and big data technology.
As of June 222, the number of stores in Luckin Coffee has exceeded 7,, and combined with the unmanned coffee machine "Buy at once", it provides customers with high quality, cost-effective and convenient services. Luckin Coffee won the gold medal in IIAC International Coffee Tasting Competition for five years in a row, and "SOE Yejia Xuefei" won the platinum prize in IIAC221 International Coffee Tasting Competition.
the founding history of Luckin Coffee
At the beginning of the establishment of Luckin Coffee (Luckin Coffee), it burned a lot of subsidies through the fission of social sharing to gain users. Through "touching porcelain" Starbucks to gain eyeballs and attract public attention. Luckin Coffee officially opened in October 217, and on January 14, 219 alone, Ruixing sold its 1 millionth cup of coffee.
with the help of capital, Luckin Coffee started its IPO all the way. After more than one year of its establishment, it was listed on the US stock market and listed on Nasdaq, which was even more dazzling than Pinduoduo, and also won the "highlight moment" in Luckin Coffee's short history.
Luckin Coffee's high cost performance, high-density store layout and the business model of buying and leaving are the main reasons why many consumers still choose Ruixing. In 222, Luckin Coffee signed a contract with Kunshan Economic and Technological Development Zone to set up a fully automatic production base integrating coffee R&D, baking production, sales and logistics distribution, which will further promote Luckin Coffee to open up the whole coffee industry chain.
above content reference: Baidu Encyclopedia -luckin coffee