NetEase officially established its online gaming division in 2001. After nearly 20 years of rapid development, NetEase's brand value has exceeded US$1.3 billion, and it has become one of the seven largest gaming companies in the world. As China's leading game development company, NetEase has always been at the forefront of independent research and development of online games. In 2001, NetEase successfully launched China's first massively multiplayer online game, which was a milestone in the development history of online games in China. In recent years, with the strong development of mobile games, NetEase Games has strengthened the research and development of mobile games, continuously launched high-quality mobile games, and multiple mobile games have attracted millions of players online at the same time. In 2015, NetEase Games reinterpreted its image with the slogan "Game Lovers". It is not only positioned as a game platform and service provider, but like all players, it is a flesh-and-blood game lover. In advocating "games" At the same time, NetEase Games is using its understanding and love for games to continue to create more products worthy of the love of players.