The name "The Voice of China" was coined by Xia Chenan, then director of Zhejiang Satellite TV, who came up with it at the gate of the State Administration of Radio, Film and Television. The initially declared name was "Voice of China". The original version of "Voice of China" was called "Voice of Holland" and "Voice of Germany". However, this name was rejected by the General Administration on the grounds that there was a radio station called "Voice of China". , the person in charge of the General Administration asked him to go back and think about it before coming back.
Xia Chenan felt that another trip would waste too much time, so she simply thought of many names at the entrance of the General Administration, and even thought of calling it "The Voice of the Chinese Dream" because Zhejiang Satellite TV has a "Chinese Dream" show". "The Voice of China" is the result of Xia Chenan's quick thinking at this time. Xia Chenan said it should be called "The Voice of China", which is relatively simple and catchy. Tian Ming also said that this name is too bad and too old-fashioned. Later, he also agreed. Nowadays, "China is good" and "China is good" are everywhere. Xia Chenan believes that it is an important principle to name a program that is grand and down-to-earth. Picking a good name is also the beginning of success.
The names of Zhejiang Satellite TV programs are all patented. The name "The Voice of China" was registered by the State Trademark Administration, and the patent is in the hands of Zhejiang Satellite TV; the trademark "Good Voice" itself belongs to Zhejiang Satellite TV , the intellectual property rights of the Chinese name "The Voice of China" belong to Zhejiang Satellite TV.