The name of women’s clothing brand Wuwu comes from the movie about useless people who achieve things that no one can achieve. Useless is a documentary directed by Jia Zhangke in 2007. The theme is about the story between clothes and people. It has a strong artistic color and experimental nature. In the same year, the clothing brand Wuyou founded by Marco made its debut at Paris Fashion Week. Its cutting-edge vision attracted widespread attention from the international fashion and art circles.
The useless brand clothing has the same characteristics as the movie useless
Useless design is a new design concept that integrates the designer’s exploration of the value of design creation. Promote design to turn useless into useful, create new value, and give meaning to products, thereby influencing consumers' perception of value and creating an environmentally friendly and sustainable future.
The movie Wuwu focuses on the radical changes in China's social and economic development and pays attention to the living conditions of various groups of people in China under the appearance of the clothing industry in the consumer era. The film is shot with a female fashion designer as the protagonist, using clothing as a link to connect the entire Chinese society. The film affirms female designers who rebel against the times and trends, and sympathizes with small-town tailors who are forced to do nothing by the garment industry.
Useless Brand and the movie Useless *** both illustrate that usefulness and uselessness are not absolute, but relative. Nothing in the world is absolutely useless, it's just that the ways of using it are different. What is useless to one person may be useful to someone else. As a designer, we should transform useless things into useful ones so that designs can generate new value.