Ordinary people name their children in the following ways: those who ask for help from a Feng Shui master, some who just click on their heads, and so on. But have you ever noticed that major Internet companies particularly like to use animals as their logos when naming their products? Such as JD.com’s dog, Tmall’s cat, Tencent’s penguin, etc. Of course, there is a reason for all of this.
Tmall’s cat.
The name Tmall was chosen mainly because the pronunciation of "Tmall" is close to that of tmall. In order to be independent from Taobao and yet linked to Alibaba's larger platform, Tmall was born. "Tmall" is committed to providing a B2C consumer platform with a clearer positioning and style. Cats are sexy and tasteful. Tmall online shopping represents fashion, sexiness, trend and quality. Cats are naturally picky, picky about quality, picky about brands, and picky about the environment. This is exactly the quality city that Tmall online shopping strives to build. So using a cat as a logo is not groundless.
2.? QQ Penguin.
In fact, more than ten years ago, when OICQ, the predecessor of QQ, was first launched, the logo was still a popular pager at the time. At that time, Ma Huateng and others decided to use small animals as logos, which would be easier for users to accept. After the designer drew several small animal images such as pigeons and penguins, everyone voted to use penguins. It was still a skinny penguin at that time. Later, Tencent hired a professional design team to completely "fatten" QQ, adding a red scarf and a red scarf. One eye was round and the other was blinking. This is how QQ Penguin was born. So, it was Tencent employees who voted for Penguin.
3. JD.com’s dog.
Jingdong Mall’s official interpretation of the metal dog mascot is that it is known for its loyalty to its owner, its upright conduct and its fast running speed. Of course, there are also some folk rumors circulating, saying that Liu Qiangdong was the one who wanted to In order to compete with Alibaba's Tmall, the logo image of a dog was chosen. This change also triggered speculation of a "cat-dog war" between Tmall and JD.com.
In addition, YY’s civet cat, Qunar’s camel, and Meituan’s kangaroo are all logos using animals. In addition to perfectly representing their products, there should also be logos behind them. Have a brand story of their own.