Defeat Magotan and Camry: The auto market is getting colder and the Accord is popular?
sales data show that from 217 to 218, the sales champion of mid-level cars has been controlled by Volkswagen Magotan. This king, known as the mid-level car, firmly stepped on Camry, Accord and other competing mid-level cars. I thought that the pattern of mid-level cars would continue like this, and it was difficult for any model to break through the blockade of Magotan. However, since the 1th generation Accord came, this situation has been broken, and even the public did not expect that it would be led by the Accord now.
since the 1th generation accord went on the market in April 218, except for the first two months, the sales volume has been booming. For the first two months, the author thinks that it is affected by the aftermath of the oil valve, the product logistics of new cars and the distribution of goods by dealers. Since June 218, the sales volume of Accord is basically more than 1, vehicles, and in the last six months, it is 2,+per month, except that it was affected by the Spring Festival in February 219.
For many competing products, the success of Accord is enviable, but it is also full of doubts. Why does everyone's sales decline, but the Accord has risen so rapidly, whose face value is no worse than anyone else's, radish and pickles have their own tastes, and there are many models with stronger power than the Accord, and Camry and Teana are not bad in reliability. As for terminal pricing, Peugeot 58L is more cost-effective than the Accord. Even if it is better than word of mouth, is Honda more popular than the public?
It's just that this Accord can stand out among many mid-level cars, even Magotan and Passat, which have the mass effect, are all disastrous. What makes the Accord so popular? In my opinion, the Accord is the only car that can see the current environment clearly.
what is the current background? Needless to say, the market is weak, consumption is sluggish, the industry is depressed, the era of incremental competition is over, and the era of stock competition is on. After consumers transition from the post-7 s and post-8 s to the post-9 s and s, the market trend has completely changed. Although the major car companies have realized that the times have changed, no car companies have carried out reforms like Honda, and even some of them are still silent in their old thinking.
although Volkswagen is loved by domestic consumers, it still insists on self-assertion and goes to the end on the issue of replacement. Even though it is close to the movement, its progress is slow. As can be seen from the latest sagitar and Passat replacement, the changes in appearance and interior still continue the old ones. The golden mean is really popular among car buyers after 7 s and 8 s, which is also the reason why the masses of dolls don't worry about sales, but now the times have changed, and the pursuit after 9 s is individuality.
? Honda has done a relatively good job in this piece. The fundamental reason why Civic is so hot is that the value is created. Without that avant-garde value, who would know about that 1.5T engine? The value attracts consumers and the power conquers consumers. This is the reason for Civic fire. Three years ago, Honda had made an accurate judgment on the market, which was an era of pursuing young sports. Subsequently, the Accord launched changed its old style and was full of sports.
Camry changed its generation before the Accord, and it was also radical. Artz is the drop-dead gorgeous of mid-level cars, which is no worse than the Accord. As a latecomer, the Accord still surpasses them and respects its market leading position. The Accord relies on cost performance. The China property market hollows out too many families, which seriously affects the auto market, and the market is weak and the consumption is sluggish. These phenomena are now completely exposed. It is the standard for many consumers to choose a car with high cost performance.
some people may say that there are no models with lower pricing than the Accord. The Peugeot 58L is 1, yuan cheaper than the Accord, and its sales volume is still not as good as the Accord. This year's Peugeot 58L has indeed changed, but it is not sincere to win the favor of consumers with pricing. Owners who understand the entry-level 58L models should know that this version is extremely low in configuration and can be called the most simple mid-level car. The so-called low pricing is exchanged for simple matching. French cars are not as good as Japanese cars in word of mouth, which is the real reason why Peugeot 58L is still not favored by consumers.
as for the choice of power, although many people talk about the Accord and think that its 1.5T power belongs to the calf-pulling car, from the actual situation, the power performance of 1.5T is not bad, and it is easy to overtake and speed up, which is sufficient for daily use. Ordinary family cars can only use too much power for a limited number of times. At the same time, the stronger the power is, the pricing of the whole vehicle will be driven, and the fuel consumption will increase accordingly, which is why the Accord is unwilling to introduce the 2.L model. In addition, the tax on the large-displacement model is higher than that on the small-displacement model, and the low pricing of the Accord is designed by Honda.
now, can you understand why the accord is still soaring despite the headwind? It's not simply low pricing. To say low pricing, isn't the domestic mid-level car cheaper than the Accord, and the actual sales volume? It is better to say that the Accord has seen the development of the times clearly and launched a model that conforms to today's environment.
Write at the end:
There is no denying that China's auto market is weak. At the same time, under the pressure of China's sixth national congress, consumers are holding money seriously, but the downward trend of the overall economy cannot be ignored. If auto companies treat the China market as they used to, it is inevitable to decline. Honda can sell its many models well in today's environment, which is inseparable from the accurate control of the market, the design of face value, the choice of power and the setting of pricing. These are all obtained through big data analysis. All the successes are not luck and accidents. Everything has been investigated and prepared in advance.