The reason why Sprite is called sprite: The letters of the word spirit are very similar to Sprite.
Sprite is an English word, and its original meaning is passion and surprise. The Coca-Cola Company of the United States originally developed this green-packaged lemon-flavored soda in order to enter the mainland Chinese market, but it was troubled with the name. After much deliberation, the Coca-Cola Company decided to write the Chinese word Sprite according to the pronunciation of the word sprite.
Starting from September 2019, Coca-Cola’s 58-year-old beverage Sprite will switch from its iconic green bottle to a transparent plastic bottle that is easier to recycle, because the process of mechanically recycling green bottles and turning them into transparent bottles is too difficult. , but Sprite does not pass on the cost of new bottles to supermarkets, so the price remains the same for consumers.
Sprite brand history
Coca-Cola takes "Sprite" as its main strategic brand to introduce into the Chinese market, and integrates traditional Chinese culture and transliterates it into "Sprite", which means pure and cool in Chinese. The meaning reminds people of a patch of snow and a pool of clear water in the hot summer, and they immediately feel a sense of coolness, creating an "irresistible temptation".
Sprite has always pursued a world-class celebrity endorsement strategy. Zhang Huimei, World Diving Queen Fu Mingxia, etc. have successively interpreted the young and fashionable brand connotation. The advertising slogan "Cool in the heart, soar in the heart" has become the competition of the younger generation. The famous "Ballad" is almost a household name, and is known to all women and children. "Sprite" has become the leading brand in the lemon-flavored soda market in my country.
Reference for the above content: Baidu Encyclopedia-Sprite