1. Chinese and foreign naming methods: choose an English word with a good meaning, and translate it into Chinese with similar pronunciation but different meanings. The name of the trademark is not easy to repeat, and the foreign style has the feeling of an international brand; 2. Image Naming method: choose a well-known thing to name the trademark, and bind its image to the beverage trademark. When people see such a thing in the future, they will think of the trademark name of our beverage; 3. Value naming method: The value of beverage products serves as the name of the trademark, allowing consumers to notice our selling points and advantages and attract their attention.
1. Chinese and foreign naming methods
Chinese and foreign naming methods refer to translating English words into Chinese through transliteration. The transliteration method can translate English into Chinese with similar pronunciation but different meanings. , Chinese without pronunciation is like a random combination of nonsensical Chinese characters. For the name of the beverage trademark, you can choose a word that means something related to the beverage, such as delicious, nutritious, genuine, etc., and translate it into Chinese. The names chosen by Chinese and foreign naming methods are highly random, not easy to repeat, and can keep up with the trend of the times, with a western style and the feeling of an international brand.
2. Image Naming Method
Choose a well-known thing to name the trademark, and bind its image to the beverage trademark. When people see such a thing in the future, It reminds us of the brand name of our drinks. We can use things related to the drink to name it. For example, juice is named after the image of a fruit, milk is named after the image of a cow, and pure water is named after a clean body of water. For example, the well-known beverage brand Coconut Juice uses the name of the coconut tree to name its trademark. When people see the coconut juice, they will think of the coconut tree, and when they see the coconut tree, they will also think of the coconut juice.
3. Value naming method
Consumers usually buy goods because their value meets their own needs. Naming according to the value method can make the name of the trademark attractive and arouse. Consumer interest and attention. When naming a beverage trademark, you can use the value of the beverage product as the name of the trademark to let consumers notice our selling points and advantages. For example, probiotic drinks and prebiotic yogurt are named after their own nutritional value; juice water-soluble C100 is named after the value of vitamin C. Name it.
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