1. Multi-brand collection stores (representative stores: I.T., RetroGallery) generally have a main body area of ??300-1000 square meters. A clothing store gathers multiple clothing brands, and its brand positioning is mostly focused on the popular clothing market with clear preferences. Each brand has its own clear positioning and customer base, and each brand is interconnected. Each brand has a relatively independent and clearly partitioned store space in the store. The relationship between a store and a brand is not about store leasing, but about purchasing goods, being an agent or selling on a consignment basis. The selection of the types of products entering the store is mostly made by the store, not the brand. 2. Buy handmade boutique collection stores (representative brands: JOYCE and Barneys New York). The positioning of this type of store can be seen from the name. Generally, the area of ??such stores is not too large, and there are many brands in one clothing store. Most of the brands are luxury brands or unknown high-end brands, with huge potential. The beauty of this type of store lies in the products, not the brand. Most of the products are hand-selected by the shop owner or the buyers in the store, although not all are made by famous artists. In-store merchandise display is not necessarily divided by brand, but by product category. The starting point for presentation is the correlation between products. 3. Lifestyle collection store (representative brands: Dover Street Market, colette) Lifestyle collection store, also known as Lifestyle Store, locks in a certain lifestyle, and all products are combined around this form. Generally speaking, lifestyle stores not only sell clothing products, but also sell stationery, small electronic products, food and other daily necessities, completing the supply of a complete set of lifestyle products to target consumer groups. Some lifestyle stores even launch hotels , coffee shop, can be described as Total Lifestyle. 4. Department store multi-brand collective stores (representative brands: Lane Crawford, NOVO) are generally called "small department stores" in terms of scale. Although some have the characteristics of department stores in their business models, for example, the clerks of the NOVO brand are arranged by the brand, not the store. However, this type of collective store is not as big as an ordinary department store because of its strong theme and selected products. It is usually a store-in-store, 1000-.