First, the company has no qualification to join, relying entirely on sales and packaging.
At present, most quick recruitment companies in the market are not qualified to join. So what is the franchise qualification? According to the Regulations on the Administration of Commercial Franchise, to engage in franchise activities, one must meet the following conditions: 1, have a mature business model and have the ability to provide business guidance, technical support and business training for franchisees continuously; 2. Have at least two direct stores with operating time exceeding 1 year; 3. It needs to be filed with the competent commercial department.
Many quick recruitment companies have been established for a short time. Generally, they start to package a project within one or two months, and then carry out network-wide promotion and roadshow investment promotion. They not only have no mature business model, but also have no core competitiveness. The level of their staff is even worse. They attract a large number of franchisees by recruiting a large number of promoters and salesmen and posting a large number of investment advertisements on the Internet. Once the investment in this project is completed, they will go to the next promotion project and have no time to concentrate on running a promotion project.
Second, rub the popular brands in the market, online celebrity brands, and quickly circle money.
Many quick recruitment companies don't have their own brands or unknown new brands, so they "borrow" popular brands or online celebrity brands in the market to fire themselves. For example, the words "so-and-so answers tea", "so-and-so loves tea" and "so-and-so staghorn alley" are highlighted in the propaganda, and the prefix words are as small as sesame seeds, even trying to make them "invisible"; There are also some recruitment companies in Aauto Quicker that use "stealing columns" when publishing the investment advertisements for joining projects, such as promoting "a little milk tea to join", "milk tea to join", "Yang Guofu Mala Tang to join" and "Zhou Heiya to join". In fact, the staff and contact number on the website are all their own companies, which have nothing to do with the original brand. Once consulted, franchisees lied that they had been authorized by the original brand, or that they had developed a new brand in cooperation with the original brand, an upgraded version of the original brand, and then concentrated on recommending their own brands. Because the franchise fee of the cottage brand is much lower than that of the original brand, and many franchisees have a certain degree of trust in the original brand, they are easily deceived; There are also some companies rushing to register trademarks. As soon as they found the hot items in the market, they immediately submitted one or more trademark registration applications on the website of the Trademark Office. Whether the application is successful or not, they immediately began to recruit people in the name of trademarks. These recruitment companies in Aauto Quicker keep a close eye on the market, seize every business opportunity, make use of every hot spot, and harvest batches of leeks. The poor franchisees who were kept in the dark thought that they could make a fortune by this project, but they didn't know that they were waiting for one big pit after another!
Third, it is called "franchising", which is actually "buying and selling of equipment and raw materials"
Many quick recruitment companies attract investment under the guise of "low joining fee", "returning joining fee" and "zero joining fee", and the words "headquarters support", "entrepreneurship subsidy" and "supporting entrepreneurship" are simply outrageous. In fact, if you think about it, they are not doing charity. Do you have the time and energy to guide you to start a business for free? Help you make money for free? Money is so easy to earn, why don't they earn it? In fact, this is just their "bait" to lure you to into the pit. When you find yourself cheated, it is often difficult to ride a tiger.
So, how to pull wool after into the pit? Of course, we sell machinery and equipment, raw materials and various packaging supplies at high prices. The purchase price is not only high (even 2-6 times higher than the market price), but also the quality is difficult to guarantee (inferior products), excluding postage (postage); The so-called after-sales or supervision will try to persuade you to get more goods (one-time sale, no repeat customers, heavy punishment). The reason is nothing more than: how many goods can be taken for free, you can send equipment (inferior and low-priced equipment), you can provide other better project technology, and now you can't get the goods for a holiday, and you can't get enough goods during the opening period. In fact, the so-called goods you spend money on only take two months a year. What about useless goods? (especially the ingredients with shelf life) Sorry, once they are sold, they will not be returned and digested by themselves (I feel unlucky and want to cry)!
Fourth, exaggerate the rate of return on investment and draw a "one-book-all-profit" pie.
In order to dispel the worries of franchisees, attract franchisees, and seize the market quickly, Kuaizhao Company often boasts that only 890,000 or even 20,000 or 30,000 yuan of principal is needed to join the project, and all the investment can be recovered in two or three months (creating an exciting atmosphere of "joining the project, it won't take long, it will be worth more than 100 million yuan, marrying Bai, and stepping onto the peak of life"), or the cost of publicity is just a direct cost. After not joining, franchisees find that the investment cost is much higher than that. At this time, if you tell the company that the turnover is low, the brand effect is not ideal, and there is a loss. The company can honestly say that it didn't promise to make a profit, but only made a preliminary forecast of the operation after opening the store according to the current market situation. You can't argue, you can only clean up the mess yourself, or you can support your career and expect a loyal wife; Either stop loss and close the position in time!
Fifth, there are many contract traps, and it is difficult to defend rights step by step.
When attracting investment, the company is like drinking honey, with various promises: 1, and the headquarters will reimburse the transportation, accommodation and catering expenses incurred by the franchisees in the early investigation; 2. The headquarters is responsible for providing operation training, technical operation training and crisis management training for franchisee employees; 3. The headquarters is responsible for the site selection, evaluation, store image design and interior decoration of the store; 4. The headquarters is responsible for the pre-advertising investment and after-store guidance services. Under normal circumstances, you just need to pay and give him the rest!
However, after joining the franchisees, it was found that the service promised by the company had hidden costs, and the celebrity endorsement promised was even more out of reach. Attention, attention, attention, there is a pit here (the important thing is said three times): the so-called pre-inspection expense reimbursement will find an excuse to say that the project or investment amount you joined can not meet the reimbursement standard, and only the project with higher cost can be reimbursed; The so-called site selection service is just to find several stores online for you to see. If the company needs to send someone, the transportation, accommodation and catering of the company's employees should be borne by themselves. The store evaluation service also requires you to bear all the travel expenses of the company employees. In short, the company can talk, but it has to start. Sorry, you have to pay. At this time, if you jump up and say: I paid the initial fee, why should these services be charged? The company will take out the contract and confidently say: I'm sorry, did you pay the training fee, the joining fee or the agency fee? These service companies written in the contract are all provided free of charge, but you have to reimburse my employees for business expenses! Your money is not for our company, but for our employees. Are you dumbfounded? Are you speechless? Did you finally find yourself in into the pit? ! Then you got angry and threatened to cancel the contract? The company took out the contract again: the contract was clearly written in black and white. After the contract is signed, any party who unilaterally terminates the contract must pay a penalty of 50%- 100% of the contract price (this standard clause is actually invalid, but many people don't know it, so the company has been cheated! )。 At this time, you think: you have paid tens of thousands, hundreds of thousands or even hundreds of thousands of joining fees, and you have not even opened the store, and you have to pay tens of thousands, hundreds of thousands or even hundreds of thousands of cancellation compensation. Forget it, for the sake of money, bite the bullet and fulfill the contract! This became the meat on the chopping block and the company took it away.
When one day you really can't stand the evil deeds of the company and are determined to defend your rights, you and your lawyer look at the contract and are dumbfounded. It is agreed that the dispute should be under the jurisdiction of the court where the company is located (the place of registration) or the arbitration commission or trade arbitration commission where the company is located. For example, if you sign a contract with a Beijing company, you will go to Beijing to defend your rights. If you sign a contract with a company in Guangzhou, you have to go to Guangzhou to defend your rights. At this time, you hesitate again. You don't know whether you can get the initial fee and material fee back. Now it is necessary to spend a sum of attorney fees and legal fees to protect rights, which is simply worse! Yes! This is the pit that the company has racked its brains to dig!
At this point, this batch of leeks has been harvested. Start the next project and harvest the next leek!
(To be continued, the next issue will decipher how to avoid lightning and how to save yourself after into the pit! )