On November 26, the high-end intelligent pure electric vehicle project "Zhiji Auto", a tens-billion-level project jointly built by SAIC, Pudong New Area and Alibaba Group, was officially launched today and announced that it would settle in Pudong. Zhangjiang Intelligent Park in the New District.
Compared with other new cars, Zhiji Automobile is the "second generation" of cars because there is a strong background behind this car. The investment amount is as high as 10 billion US dollars. Among them, SAIC invested 5.4 billion, Pudong Zhangjiang invested 1.8 billion, Alibaba and others invested 2.8 billion. SAIC and Pudong New Area held 72% of the shares, Alibaba held 18%, and the remaining 10% was held by employees and users. Money, land, land, technology, experience, it can be said that everything is sufficient. Such conditions have laid a good foundation for success.
Zhiji Auto’s goal is very clear, which is to target the domestic high-end electric vehicle market. Since the beginning of this year, brand products including NIO, Ideal, and Xpeng have become increasingly popular among consumers, and the real demand from mid- to high-end consumers is increasing. According to SAIC, there is still considerable room for independent high-end electric vehicles in this market segment. Having been overtaken by other new cars, SAIC must make up for it quickly.
The concern, however, is that the smart electric cars built aren't actually performing that well. In particular, lessons have been learned from the combination of SAIC and Alibaba Group.
As early as 2014, when SAIC took the lead in proposing the new four modernization concepts, he and Alibaba collaborated to launch the Zebra Network. At that time, SAIC quickly began to deploy in the after-sales market, intelligent network connections, private travel, e-commerce and other fields, and successively established business sectors such as Chexiang, Zebra Network, EVCARD, and Xiangdao Travel.
However, SAIC Group’s development path for the new four modernizations is not smooth. Banma Network was reorganized due to differences in development direction between SAIC and Alibaba. How can car-sharing and *** travel-sharing models achieve full-line business profitability? It's not easy. For now, the biggest contribution of the shared travel model may be that it helps SAIC absorb many new cars, especially new energy vehicles.
This is not the first time that SAIC has had an impact on smart high-end electric vehicles. SAIC Roewe announced as early as 2017 that it would launch a smart electric vehicle comparable to Tesla. ?In 2018, ?MARVEL?X was launched, with a price directly reaching 200,000-300,000 yuan. The car design is great, but the terminal performance is poor. Since its launch, the cumulative sales of Roewe MARVEL?
As for SAIC’s development in the New Four Modernizations and new energy vehicles, Chen Hong, Chairman of SAIC Group, said that since the concept of the “New Four Modernizations” was first proposed in the world in 2014, in terms of technology, business There have been many in-depth layouts of form and external cooperation, which have been strung into a pearl necklace, but now the L project (that is, Zhiji Auto) is the rope strung on the necklace.
SAIC Group also stated that Project L must create a new corporate operating model and conduct innovative explorations in institutional mechanisms. Zhiji Automobile will play the role of "pioneer" in deepening reform of SAIC Motor, strategic cooperation with Pudong New Area, and subsequent business expansion, including in-depth cooperation with Internet companies, technology companies, travel platforms, etc. including Alibaba, and the introduction of new technologies. Multiple social capital to build a more open capital structure.
The L project products themselves focus on future customer experience and future industry development in terms of hardware, architecture, autonomous driving, smart cockpit, and software architecture to truly realize the breadth and depth of automotive intelligence. a new breakthrough.
For now, the development of Zhiyi Auto still has a long way to go. I don’t know how it will develop in the future, but it is still worth looking forward to.
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< p>This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.