First of all, let's talk about what verticality is. The verticality was originally called professionalism, but it was renamed verticality for easy understanding. Verticality reflects the concentration of the account in the field of good at publishing content.
to be a self-media, you must first choose your own field, field and what content you write. First, you must determine this field. To write down, it's like you have a goal to do it.
For example, if you choose an entertainment field on Baijia, you have to write something about entertainment. Of course, some people will ask, so can I choose the entertainment field to write other content? Of course, it's just that this is not conducive to your novice period, and the recommendation from the background will not give you priority. Therefore, to do a good job of verticality, you must write articles well in your own field. If you really have better articles, I suggest that you have passed the novice period and it is no problem to send one occasionally.
don't change your mind, be half-hearted. See others write well about agriculture, countryside and farmers today, and write about agriculture, countryside and farmers today. See entertainment hotspots tomorrow, and write entertainment tomorrow. After reading a book the day after tomorrow, I wrote literature. Without a fixed field, it is impossible. One pair of people in a lifetime can be fascinating in two places. Half-edge cultivation, half-edge gentleman, just do what you are best at, don't change.
being self-media is small and beautiful. Small is small, focusing on one field and intensive cultivation. An in-depth, long-term fumigation course. Beauty is the uniqueness of content. People don't have you, people have you, and people have you. One day, when you are refined, you can make money lying down.
verticality is too high. To put it bluntly, you should be loyal and single-minded, and don't betray you by not admitting your actions. Don't date entertainment today, you will have a good impression on art tomorrow and fall in love with technology the day after tomorrow.
Here, I would like to warn those who do self-media to stick to originality and write some high-quality articles, which is the long-term development. Better lack than abuse!
if you do simple things well, you are an expert.
Secondly, let's talk about how to improve verticality:
What we write can involve many fields, but the background system will judge which of these fields are popular according to the reading behavior data of readers, and this popular field is also the field that the author is good at. If there is anything outside this field in our writing, the verticality of our account will be reduced.
Improve verticality, and do it seriously in the headlines. Original, unified and high-quality content is king. If you don't stick to your own field, you always want to go to hot spots and get attention, then you will always stay at that 8%. Those who are truly successful will always be those who can stand loneliness.
From the media verticality, Xiaobian's understanding is a quantitative indicator to measure the degree of correlation between work positioning and account positioning. For example, if the verticality score is 1, the higher the verticality score, the higher the degree of correlation between work positioning and account positioning.
As for the positioning of the media, Xiao Bian suggested positioning and choosing professional fields that entrepreneurs are interested in. Only in this way can we actively create and actively create, and the road to media can go further and better, otherwise it will often give up halfway. If you choose the science and education category when you register from the media account, or your work is science and education category when you first publish your work, then your positioning is science and education. Similarly, your positioning is food or food that has just been published, then your positioning is food, and so on. Therefore, the articles you publish must be highly correlated with your positioning to get a higher verticality.
what's the use of media verticality? How should entrepreneurs treat it? The verticality of the media plays a great role, just as the smallest individual is also a brand. The verticality is no small matter. The verticality reflects the professionalism and brand awareness of the media. The higher the verticality, the more professional the media, the stronger the brand awareness. Entrepreneurs should pay attention to and create around verticality. As your fans, you don't like to change every day. If you send it like this today and send it like that tomorrow, fans will run away. The reason why you become a fan is because the original content and professional knowledge attracted him. Moreover, since the development trend of media platforms is mostly intelligent recommendation, it is difficult to fool smart machines, and the recommendation weight of accounts with low verticality will be greatly reduced.
Therefore, it will only be successful if you move forward firmly in one direction. Come on!
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