To reflect the outstanding characteristics of the building materials brand, the building materials brand should generally be controlled within 1-3 characteristics, and if there are many, it will be miscellaneous, and if it is miscellaneous, it will lose its characteristics; There are also names that completely ignore all the characteristics of the brand, are unique and easy to publicize, and also have excellent names. Building materials brands are easy to read and make people read smoothly; Easy to write, easy to write; Nice, makes people sound comfortable; It's easy to remember and has an unforgettable effect. Building materials brand style positioning should be accurate, lively wave should not be majestic, feminine should not be masculine, fashion should not be classical, and inner show should not be loud.
first, the brand name becomes the representative of the industry category, which is the highest naming realm.
generally speaking, five principles should be grasped in brand naming, namely, easy to understand, loud pronunciation, positive association, novelty and uniqueness, and clear mind. Easy-to-understand and loud pronunciation are the two basic naming elements. The Prophet China Company's naming network thinks that positive association can avoid some unnecessary ambiguities, and novel and unique names can quickly attract consumers' attention.
second, name the brand with foreign names that are difficult to remember and have no good brand association.
Most furniture, building materials and wardrobes are imported, and the current consumption psychology of China consumers is worshipping foreign things and obsessing foreign things, so many enterprises choose to name them in foreign languages. This is understandable. The foreign names themselves are not a big problem. The Prophet China Company Naming Network thinks that because consumers seldom pay attention to foreign languages, consumers pay attention to the translated foreign names. Many translated foreign names look and listen like foreign names, but they are long, awkward and have no brand association. They are just translated foreign names. This situation is overwhelming among brands in China furniture and building materials industry, and the list is endless.
Third, brand naming can make consumers generate benefits and benefits about products.
It can be divided into functional benefits, emotional benefits, experience benefits and spiritual benefits. For example, Procter & Gamble Pampers is a classic naming of functional benefits. The naming network of Prophet China Company thinks that consumers can directly experience what functions this diaper can bring to their children. Names can make consumers have more positive and positive emotions and experiences, and they are also excellent works of brand naming.
actually, from the brand point of view, brand activities have been started since the naming of enterprises. Different products and industries have different performance and focus on brand activities. Brand power is a process of continuous accumulation. A good new brand is generally consistent with the enterprise name in the early stage, because the lack of resources in the early stage and the unification of enterprise name and brand name can achieve the effect of expanding brand transmission.