Unsurprisingly, Sister Riding the Wind and Waves once again took over the hot search list.
Most of these troublemaking aunts are actors or singers, but they have become the center of conversation because of a girl group’s weekly variety show. How did they do it? To put it simply, they are out of the circle.
Make no mistake, today’s popularity comes from the star’s fandom culture, which means that the popularity is not only spread among one’s own fixed fan circle, but also known by more passers-by outside the circle. .
Getting out of the circle is also one of the most commonly used marketing methods at present. The most common one is various cross-border joint names. The more irrelevant, the easier it is to get out of the circle.
For example, the fat-making Heytea and meal replacement powder co-branded
For example, the green factory OPPO and the steel otaku harvester EVA co-branded
And so on and so on ...
All cross-border outings have only one goal, to harvest a larger user group.
Recently, an independent car brand broke out of the industry by naming it.
Great Wall Motors has been a little wild in the way of naming recently. Compared with others, which use numbers, letters, or numbers and letters, the style of the Great Wall is "cannon" and "big dog". Before we could wake up from the shock of Haval's "big dog", Great Wall Motors once again "out of the circle" in model naming. Its new energy brand Euler launched a new electric car and named it Bai cat.
Putting aside the unique naming method, petting cats has become an inescapable source of happiness for contemporary young people along with milk tea, "King Pesticide", etc., and even affects the survival of the 996 Fu Bao community animals. The urgent need to combine cats with cars is indeed an opportunity for people who are increasingly reluctant to buy cars to fall in love with this four-wheeled vehicle again.
At this time, there will inevitably be a questioning voice in your heart. Say what is in your heart: "Isn't it right? SIR? Isn't it just a marketing scam to deceive outsiders? No one will really take this seriously. Right? ”
When you think you are familiar with the marketing routines of car manufacturers, just like those who think you are familiar with the usual joking method, type the Chinese words "I'm?your?father" on the public screen. Just like when I put an exclamation mark, there are always some people in the world who are unwilling to follow the rules, which makes you puzzled.
What’s more, design has always been Euler’s trump card.
The cute design of the Euler R1 has made many believers think that they need an electric car where they are. What? Can you still run more than 300Km? That's even better. Even the car media teachers who have read countless cars have been convinced and spent their own money to support it. With such endorsement and the rapid speed of production, Honda next door calls it an expert.
So you read that right, from the beginning of setting the design tone, Euler decided to design a cute electric travel vehicle with the theme of cats.
The sad fibrous man in the picture with deep eyes, who looks like an experienced shit shoveler, is the chief designer of Ora White Cat, Naohiko Suzuki. In addition to combining "trendy" and "smart", this new car is trying to create a "cold" and "arrogant" aura to cater to the current young people's love for cats.
For example, since electric vehicles do not have a fuel engine and do not need an air intake grille in the traditional sense, the front face of an electric vehicle plays a greater role in improving aerodynamics and providing designers with creative options. space.
On the front face of the Euler White Cat, the "breathing" heat dissipation holes of the front bumper are used with an oblong Osmo-themed headlight design, and the Euler LOGO looks like a cat nose. , from the front, the Euler White Cat really looks like a cat.
A 4-spoke wheel hub shaped like a cat's claw is used on the wheel rim (it is boomerang style in the promotional video, and it should be matched with different styles according to different configurations). The lines on the side are very simple, maybe It's because the Japanese design team looks very similar to the popular K-car in Japan.
The tail shape is round and full, a bit like a fleshy "cat butt". The cat-claw bionic rear taillight echoes the shape of the front face. The integrated glass tailgate is embedded with the popular through-type taillight. , creating a "cat" dynamic feeling at all times.
Wait a minute, the cat theme has been agreed on from design to name, and a new Haval SUV was just named by netizens’ votes, and the first place name happened to be Big Dog, so, eh?
Whether it’s a routine or a coincidence, after talking about the surroundings, let’s take a serious look at this new car.
Judging from the official picture, apart from the cute puppet, the most eye-catching thing is the 23-inch large screen that connects the central control screen and the LCD screen in front of the driver. After Mercedes-Benz used this kind of Dalian screen, various car manufacturers followed suit. Each screen is larger than the other. Some people are happy and some are worried. Whether the loss of physical buttons will make it inconvenient to use will have to wait until the actual test drive. It can only be objectively evaluated, but no matter how you say it, from a technological perspective, this is unique among competitors at the same level.
In addition, judging from the published interior pictures, the Euler White Cat uses a knob-type shift design. Due to cost constraints, like the Euler R1, many plastic parts are used in the cabin. , judging from the configuration table, the standard range version is equipped with fabric seats, the long range version is equipped with leather seats, and the front seats are all manually adjusted. Overall, design and practicality coexist. Considering that it is not expected to The price is too high, I think it is enough.
In terms of size, the length, width and height of the new car are 3625/1660/1530mm respectively, and the wheelbase is 2490mm. It is positioned as an A00-class pure electric mini car. Although I haven’t seen a real car yet, judging from the data and actual experience of the Euler R1, it should be no problem for the Euler White Cat to seat four people comfortably.
In terms of practicality, the official said that there are 24 storage spaces in the whole car. The trunk volume of the new car is 173 liters under normal conditions. After the second row of seats is folded down, the trunk volume will be increased to 867 liters. liter, coupled with the four-door design, the practical performance on the book is very good.
Although the price of Euler White Cat may not be too high from the perspective of size positioning, the configuration level on the configuration list is not low, such as multi-function steering wheel, iFlytek cloud voice recognition, wireless Charging, Bluetooth keys, tire pressure monitoring, uphill assist and other functions are also available, which is more in line with what we often say that a sparrow is small but has all the internal organs.
Moreover, except for the lowest configuration, the driver is equipped with an anti-pinch four-door one-button lift. Compared with those electric cars that mainly focus on high configurations, but even the top configuration does not have one-button lift, European It is more conscientious to pull a white cat.
The level of intelligence of a car, in addition to battery life and safety, is what I have always used to distinguish this type of electric car from those "Old Man Le" cars. Euler White Cat is equipped with a WIFI hotspot function. In addition to regular online music, real-time navigation and other functions, you can also remotely schedule charging through mobile phone programs, turn on the air conditioner in advance, and even realize smart home interconnection.
Finally, let’s talk about the power system. Euler White Cat is equipped with a permanent magnet synchronous motor. The battery pack uses a ternary lithium battery provided by CATL. There are two endurance versions, including NEDC The standard range version of the 360KM motor has a maximum power of 35kW, a peak torque of 125N·m, and a battery capacity of 34kWh; the NEDC long-range version of a 401km motor has a maximum power of 45kW, a peak torque of 130N·m, and a battery capacity of 38kWh, official data The 0-50km/h acceleration time is 5.6S, and both support fast charging. The fastest time when charging from 5% to 80% is only 40 minutes, which is much better than the Euler R1.
Summary
Unlike the high-risk high-end electric vehicles of Weilai and Tesla, low-cost electric vehicles have gradually become a market and trend pursued by traditional automobile manufacturers. Whether it is the popular Wuling Hongguang MINI EV or the Great Wall Euler White Cat, although they are more friendly to the people (the price of the Euler White Cat is unknown and is not expected to be too high), compared with those that do not even have ABS, they are more Not to mention airbags and "Laotoule" low-speed electric vehicles that don't need license plates, the quality they provide is much higher. At least one can go on the road with peace of mind, meet commuting and regular needs, and arrive safely from point A. A practical means of transportation at point B.
If we only look at transportation attributes, the value they provide is equivalent to Corolla, Sylphy or even higher-level cars with more than 100,000 miles.
Electric cars like the Euler White Cat, in addition to replacing the huge and gray low-speed electric car market and standardizing the electric car market, the cross-border design style may be able to attract people who are increasingly reluctant to buy cars. One reason for young people to buy is to solve their commuting needs at a lower cost. If the price is right when it is launched in July, this little white cat will still be cool.
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.