naming rules for wristwatch brands
1. Conforming to brand core positioning
Each brand has its own positioning and value orientation.
2. Differentiate from competitors.
Porter, a leading strategic management master, believes that the competition of enterprises must be differentiated. Watch brand naming can only have its own market if it is different from the same industry.
3. It conforms to the aesthetic personality of the target customer value
According to Porter's centralized competition strategy theory, enterprises must focus on a certain "specific customer group" and "market segment" in order to stand out from the competition.
4. Match with patterns and symbols with good vision.
"A good horse is well saddled". After you have a good name, you need a matching pattern and symbol.
how to name the watch brand
1. Full brand market research
In the era of marketization, the overall supply of goods or services exceeds demand. The same industry has different categories, and there are different brands in the same category. A good brand name is indispensable if you want to stand out in the industry. I'd rather be a chicken head than a phoenix tail! This is the only way to build a brand. Therefore, understanding the existing brands in the market is the basic step of brand naming.
2. Accurate brand naming strategy
Brand naming is an art, and names full of thoughts and wisdom are unforgettable. Prophet Naming Company establishes accurate brand naming strategy on the basis of brand market research: What are the target consumers? What are the main sales areas? What is the advertising strategy? Through accurate brand naming strategy, more like digging spring water, naming schemes are constantly emerging.
3. Unique creator numerology analysis
The creator of an enterprise is the soul of a brand of an enterprise. In China, traditionally, any brand name should consider birthdates's five elements of numerology and God-loving, the creator of the enterprise. Chinese characters evolved from hieroglyphics, and later developed into indicators, knowing words, pictophonetic words, etc. Each Chinese character has its unique five-element attribute. The numerology analysis of the creator of the enterprise is particularly important.
4. Brainstorming by professional teams
In the initial stage of naming a watch brand, the company has to go through the brainstorming of the brand naming team, and the endless stream of ideas has formed an initial draft of brand naming with strong creativity.
5. Inquiries about the registration of professional trademarks
are applicable within the scope of law, which is the proper meaning of registered trademarks. The ultimate fate of brand naming is to be able to pass the registration review.
6. Language screening
When naming a brand, we will consider the differences of dialects in different parts of China. When naming other languages such as English, we will even consider the misunderstanding of the meaning of the language in various countries, and even consider factors such as religion and customs. Have the ability of language screening.
7. Original creative explanation of copywriting
When it comes to brand name, it is simply composed of several words. However, it is necessary to dig deeply into what these words represent and what creative and brand cultural connotations they have.
how to make the brand name of wristwatches go all the way
1. Simplicity
The name should be simple, concise and lively, with not too many words and easy to spread.
2. Unique
A brand name should show its unique personality and be clearly distinguished from other brand names or express its unique brand connotation.
3. novelty
brand names should be fresh, keep pace with the times, have a sense of fashion and create new concepts.
4. All leading brands are universal
Many digital brands in China are named only by Chinese characters, which has become a major obstacle to the internationalization of domestic brands due to differences in country, language and culture. Some brands adopt hanyu pinyin as a workaround, which proved to be unworkable, because foreigners don't understand the meaning of pinyin.
5. The five elements of mathematics and physics are better
. The company's industry belongs to different five elements. Therefore, when naming a name, the words should be associated with the five elements of the company's industry. In this way, when the industry develops, it can develop smoothly and have a bright future. Mathematical auspiciousness, the company name should be auspicious, and its mathematical five elements should have different emphasis according to its industry. In addition, the name of this company should be consistent with the creator's five elements and eight characters. If they collide, then the solution of the enterprise can be imagined.