Hello poster, brand naming is a very important decision in the entire marketing. Brand naming needs to meet several major principles: short and powerful (2-3 syllables is best), easy to remember, specific and unique (generic names cannot be used), and implying the attributes of the category (for example, Safeguard, it is easy for people to associate it with soap Well, this connection is a natural connection and will save a lot of resources in the later stage).
However, brand naming itself is not the most important decision. The most important decision is to choose the positioning of the brand. The positioning of a brand often implies a certain category. As you can see from the poster's description, the poster wants this brand name to represent green tea, white tea, honeysuckle tea, chrysanthemum tea, hot and cold water instant tea, etc. You want to represent too many things, so that your brand will There is no focus, no positioning, and if you want to represent everything, you often cannot represent anything. Each of the categories mentioned above may have a professional brand. Even if strong brands such as Master Kong Green Tea and Uni-President Green Tea have appeared in beverages, it is difficult for the poster to compete with them. Let’s take a look at the fact that most successful brands in history are professional brands. Windows represents computer systems, Head & Shoulders represents anti-dandruff shampoo, Wong Lo Kat represents herbal tea, Lenovo represents notebooks, thinkpad represents business notebooks, and iPhone represents high-end smartphones... ··
Professional brands are extremely powerful. Therefore, it is recommended that the poster first decides in which category he wants to build a professional brand, and then adopts a professional brand name that hints at the category to dominate this category. , the chances of winning will be greatly enhanced. Otherwise, the poster will use one brand name to represent all teas and attack in an all-round way. This sentence can be summarized: it is doomed to fail from the beginning! ! Remember!