Sales of the classic and well-established ice cream "Snow Lotus" soared by 199 in July
Sales of the classic and well-established ice cream "Snow Lotus" soared by 199 in July. Currently, Snow Lotus ice cubes are only available in Linyi, the production place, and surrounding areas. It is sold offline and cannot be ordered online. The person in charge of Xuelian said that he is considering building a factory in Hebei and Henan. Sales of the classic ice cream "Snow Lotus" surged by 199 in July. Sales of the classic ice cream "Snow Lotus" soared in July 1991
Recently, it can be said that the ice cream assassin has become a topic that everyone knows about. Now everyone sees the unknown ice cream in convenience stores. Ice cream, I have completely lost the desire to buy it.
On the contrary, traditional and classic ice creams continue to be popular, such as Green Mood, Old Popsicle, Ice Factory, Corn Flavor, etc.
Among them, there is also a "Snow Lotus" who can be called the conscience of ten years.
Previously, Snow Lotus attracted attention due to the rumored factory video, but it was unexpectedly discovered that this classic ice cream has never increased in price in 13 years, and still maintains the price of 50 cents per pack, and was praised by netizens.
It was even named "Ice Cream Guard" by netizens, and inspired netizens to create a batch of "Snow Lotus Literature".
According to data from the food delivery platform, since July, sales of snow lotus have soared by 199% compared with the same period last month.
It is understood that at present, snow lotus ice cubes are only sold offline in Linyi, where it is produced, and surrounding areas, and cannot be ordered online.
The relevant person in charge said that they are considering building factories in nearby Hebei, Henan and other places to seek new development.
I hope this wave of popularity can continue and give more warmth to these manufacturers who have always adhered to their conscience, so that they can continue to accompany us on this journey. Sales of the classic ice cream "Snow Lotus" soared by 1992 in July
According to Qilu Evening News, data from the takeout platform shows that since July, sales of snow lotus have soared by 199% compared with the same period last month. Previously, Snow Lotus had inspired netizens to create a batch of "Snow Lotus Literature".
It is understood that at present, Snow Lotus ice cubes are only sold offline in Linyi and surrounding areas where it is produced, and cannot be ordered online. The person in charge of Snow Lotus said that he is considering building a factory in Hebei and Henan.
Previously, some netizens revealed that the production workshop of an ice cream was in a mess. Because its shape and packaging resembled "snow lotus", it was rumored that "snow lotus ice cubes collapsed the house."
In response to this, Xuelian officially responded and posted photos of the workshop, clarifying that its factory is clean and hygienic. The pictures posted online are not Xuelian. "The purification workshop has been fully automated, with a 50-cent sentiment and safety." Food, no house collapse. ”
In addition, according to media reports, the person in charge of the Snow Lotus brand said that the profit from a pack of Snow Lotus is about 5 cents, which should be the lowest price on the market. The profits brought by the ice cream are not enough to develop other products. We still focus on ice cream that ordinary people can afford. The price of 5 cents a pack has lasted for about 13 years. ”
Young people aged 20-35 are not only early adopters of Internet celebrity ice cream, but also loyal admirers of affordable ice cream, contributing more than 70% of affordable ice cream sales.
Since June, a group of expensive "ice cream assassins" have emerged in the ice cream market. A piece of ice cream can easily cost more than ten yuan or dozens of yuan. For this reason, many consumers say they "can't afford it." People are looking for affordable ice cream through different channels. According to Meituan platform data, in June, the number of affordable ice cream orders on the platform exceeded one million, and the number of related searches for "ice cream wholesale" increased by 323% year-on-year. In Beijing, Shanghai, Changchun, Chongqing, The five places in Chengdu are the "big sellers" of ice cream takeout, with the highest sales volume.
Ms. Liu, who lives in Hongkou, Shanghai, has recently achieved "ice cream freedom" and has a dozen ice creams of different flavors in her refrigerator.
"I bought this from a 'cold drink wholesale store' on Meituan. Guangming Salt Water Popsicle is 1.5 yuan, Yili Ice Factory is 2 yuan, and Mengniu Green Mood is 3 yuan. The price is clearly marked. Within 30 minutes of placing the order, takeout The little brother delivered it, and the ice cream didn’t melt at all,” Ms. Liu said.
Ms. Liu told reporters that last month, her wallet was ambushed by the "Ice Cream Assassin". A mediocre ice cream in the freezer was charged 12 yuan at the checkout. "I will not recognize you in the future." Don’t take the ice cream.” Ms. Liu tried to place an order for ice cream on Meituan. Old Popsicles, Little Pudding... those affordable ice creams that once filled her happy childhood are back.
Different from the frequently searched “Internet celebrity ice cream”, affordable ice cream has opened up a new market on the takeout platform, and the order volume has surged. Meituan platform data shows that since June, the number of affordable ice cream orders on the platform has exceeded one million. Among them, the top five ice creams in takeaway sales are: Yili Bitter Coffee, Qiaolezi Qiao Crisp Bar, Mengniu Green Mood, Yili Pudding Series, Yili milk grapes. Judging from the overall order price, ice creams priced at less than 3 yuan accounted for more than 70%. Affordable ice cream in the range of 3 yuan to 10 yuan grew the fastest, with orders increasing by more than 150 yuan year-on-year.
A group of old-brand ice creams have become popular on the Internet again due to their low price and good quality. "Snow lotus", which has not increased in price for 5 cents a bag for many years, has recently become popular on social media. Meituan platform data shows that since July, sales of snow lotus have soared by 199% compared with the same period last month. Guangming Bingbing, which has grown up with generations of Shanghainese, has seen a month-on-month sales increase of 88% on the takeaway platform. The sales volume of the ruby ??Northeast slab, which carries the childhood memories of Northeastern people, increased by 80% month-on-month.
Who is the main consumer of affordable ice cream? Meituan platform data shows that young people aged 20-35 are not only early adopters of Internet celebrity ice cream, but also loyal admirers of affordable ice cream, contributing more than 70% of affordable ice cream sales. From a city perspective, Beijing's takeaway ice cream sales ranked first, while Harbin was the city with the fastest sales growth, an increase of nearly 320% year-on-year. Sales of the classic ice cream "Snow Lotus" soared in July 1993
According to a Beijing Business Daily reporter, Meituan learned that in June, the number of affordable ice cream orders on the Meituan platform exceeded one million, and the number of "ice cream wholesale" The number of related searches increased by 323% year-on-year. Judging from the overall order price, more than 70% of ice creams were priced below 3 yuan.
Beijing, Shanghai, Changchun, Chongqing, and Chengdu are the “big players” in ice cream takeout wholesale, with the highest sales volume. At the same time, with high-priced ice cream frequently mired in controversy, the 50-cent-a-bag “Snow Lotus” ice cream has been frequently searched for and ushered in a consumer boom. Sales on the Meituan platform have soared by 199 since July.
On July 2, the person in charge of Snow Lotus said in an interview that a pack of ice cubes only cost 5 cents, and the price has not increased in 13 years. “The price of Snow Lotus at 5 cents per pack has not increased in 13 years.” The person in charge of Xuelian said that a pack of ice cubes earns 5 points" became a hot search on Weibo. As of press time, the two topics have been read 270 million and 150 million times respectively.
This discussion about snow lotus started at the end of June. At that time, a netizen said that he went to work in a certain ice cream workshop for two days and found that the workshop was dirty and posted a picture of the workshop. According to the photo, because the products in the workshop look like "snow lotus", the snow lotus was rumored to have collapsed.
On June 29, the snow lotus manufacturer created a Douyin account and posted photos of the workshop in the video, with the text saying: "Snow lotus ice cubes have been fully automatically produced in the purification workshop. The sentiment of 50 cents , safe food, no house collapse."
At present, the official Douyin account of "Snow Lotus Ice Cube" has been established for only 8 days and has more than 760,000 followers, while the official Douyin account of Zhong Xuegao has been operating for a long time. The number of fans of "Zhong Xuegao Official Flagship Store" is only 478,000.