A catchy and smooth catering brand name
Introduction
If your goal in entering catering is to open a small restaurant that can support yourself, then what name should you choose? It doesn't matter, you don't even need to have your own name, such as those nameless shops and noodle restaurants in the streets and alleys, some of which have no signboards at all; some have signboards, but they are not personal brands, but a public brand, such as "Hangzhou Xiaolongbao" ", "Lanzhou Ramen", "Fujian", "Chengdu Snacks", etc. are all examples.
However, if you are a little ambitious and want to create a catering brand, you need to have a name of your own. In this regard, do not be blindly influenced by traditional thinking. Arrogance: Many traditional bosses don’t take the brand and name seriously. They will be very confident and think: People come to my house because of the taste, not the words. This may make sense in traditional catering, but in today’s information age, this concept is outdated. .
So, is there anything special about naming? This varies from person to person! Everyone's personality is different, so there is a big difference in this aspect. My suggestion is to have your own opinions and never follow what others say. Especially don't leave this issue completely to your friends around you, because the facts are time and time again. Proof: Everyone may have different opinions, which may make you more confused in the end!
According to research data, a good name for a restaurant that is easy to impress people will have a success rate 50 times higher than other names for ordinary restaurants. This shows how important the name of the restaurant is.
So how do you give a restaurant a name that customers will remember immediately?
Here we will tell you a story first, the story of the name of the restaurant:
I have to mention the origin of the three words "Haidilao" here. Many people want to know why the hot pot restaurant is named "Haidilao". In fact, this is related to a leisure activity of Sichuan people, namely playing mahjong. Many people know that Sichuan people especially like to play mahjong to pass the time in their spare time. The last winning tile in Mahjong is called Haidilao.
The thing is like this, before I founded Haidilao, I went there once and saw a hotel named "" by chance. The hotel was very popular and the appearance looked quite high-end, so he was very impressed by it. So, when I opened a hotpot restaurant, I thought it would be better to name it "Sanyuanhui", but the other three shareholders said that the name didn't sound good and didn't sound like the name of a restaurant. So, I started thinking about the store name again.
One day, when I was thinking hard about what to name the hot pot restaurant, my wife Shu Ping happened to be playing mahjong next to me and got a tile. It was the last tile that tied, so the money I won doubled. . At this point, the frowning face suddenly became happy. He clapped his hands suddenly and said, "Okay, the name of our hot pot restaurant is Haidilao."
Some people also say that "Haidilao" may refer to the endless sea. Countless treasures can be fished out of the sea, and it can be seen from this name that he has a broad mind and great ambitions. But no matter what the origin of this name is, it is certain that this name does bring good luck.
1
Simple and clear
The name of the restaurant should not be too obscure. It should be easily understood by all target customers, which is also convenient for customers. Communicate restaurant information to other groups of people. Simple and clear restaurant names are generally easy to spread among customers. Restaurant names such as "Shizai Zai Ding Tong", "Little Pig Pig", "Pen Moments", "Hands on", and "Luyu" are all Very simple, catchy and easy to remember.
Example: The name of the restaurant "Hushuai Fusui" attracts customers
2
Easy to remember
The name of the restaurant must be very easy to pronounce and easy for guests to remember, so that it can be spread.
To achieve this, the restaurant name must pay attention to the charm and smoothness of the language. It should also always consider capturing the spiritual needs of consumers and creating a resonance with consumers. Customers usually remember humorous restaurant names unconsciously.
Example: "Happy Eating Code" to make guests happy with their meals
3
Highlight the selling points
Small The name of a small restaurant cannot be ambiguous. It must not only be easy to understand and catchy, but more importantly, it must highlight the restaurant's selling points and show the restaurant's business projects and business style. Therefore, the name of the restaurant must be consistent with the content, characteristics, and style of your business, and it must not be arbitrary.
Example: Using “BBQ Shop” as a restaurant name is a great selling point
4
In line with customs
China is a vast country with vast resources and diverse customs and customs. Therefore, when choosing a restaurant name, you must carefully understand and fully consider the local history, geography, customs and other factors. Otherwise, if your restaurant name is slightly careless, it will not only fail to meet customer needs, but will also have some negative effects.
Counterexample: Local Pork Bun Shop
5
Matching level
The name of the restaurant must match its The grade matches. Many restaurant investors like to think hard about names, trying their best to come up with a very unique idea and find a very unique name. This kind of spirit is understandable, but it is not easy to have a good and distinctive restaurant name, and it must also match the grade of your restaurant. Let’s take a look at a case first:
Example: Long Chaoshou Restaurant caters to all levels of consumption
There is a Long Chaoshou restaurant in Chengdu, Sichuan, with a very famous name. Simple and decent, the three floors are divided into three consumption levels: high, medium and low, and are divided in an orderly manner. Customers at all levels can find their coordinates there. Therefore, this restaurant can be said to have three doors instead of one, which greatly expands its business scope.
6
Rich in culture
It is better for the restaurant name to have a certain cultural flavor. In this way, to a certain extent, it can not only reflect the cultural background and quality level of the restaurant owner, but also the customers will be happy to accept it. When making "culture" in restaurant names, it is often necessary to grasp some elements such as poems, words, scenery, objects, etc., so that the culture can find a specific carrier.
Example: Decorate the restaurant with cultural names
For example, "River Hall" Moonlight is a very poetic name, and it is easy for regular customers to remember , "Shi" Shangba, Linhe Renjia, "Hehe", etc. are all refreshing names.
7
Editor’s comment
The name of a restaurant is like the name of a person, it is not unimportant. It is part of the restaurant brand. A good restaurant name can reflect the restaurant concept, be linked to the signature food, and be related to the location or surroundings.
In addition to the above 6 principles, when we choose a name for our restaurant, we can also find our own inspiration through the following and choose a good name for our restaurant.
1. Where is the restaurant?
Think about where your restaurant is. The location of the restaurant can be an alternative for naming the restaurant. Are there any famous natural landscapes near the restaurant, such as lakes, mountains, beaches, etc. Are there any historical attractions nearby that I can use as a reference? If the building where the restaurant is located has a story, can it be named after the background of that story? For example, it is said that Louwailou in Hangzhou was named "Louwailou" because the restaurant was built in front of Yulou by Mr. Yu Quyuan (Yu Yue), a famous scholar in modern times.
2. What the restaurant sells
Think about what your restaurant concept is.
If your restaurant has a specific cuisine, you can reflect it in the name of the restaurant, such as Banu Hairy Tripe Hot Pot and Youjia Pickled Fish. If your restaurant serves simple meals and you don't want a complicated name, just add your first and last name, such as Tom's Little Restaurant.
3. What others think
Write down all the candidate names in your mind. Even if you are already leaning towards a certain name, think about other possibilities. Ask family and friends for their opinions, and you may receive feedback that you don’t expect. The name that you think is perfect may not be considered the same by others, and maybe you can come up with a better idea.
4. What not to do
Avoid convoluted names and difficult-to-write names. If you can’t even pronounce the name of the restaurant clearly, he probably won’t be able to write it, not to mention it’s not easy. Search on the Internet and choose a name to make it easier for customers to find you. Be careful with trademark and brand names, and don’t choose names that can cause confusion. This may cause problems and may give others the impression that you are copying your competitors.
Friends who want to join the WeChat group in the catering industry, please add the editor-in-chief WeChat: 2432584414. Note: Join the group. You are not alone in catering!
The above is the content related to the catchy and smooth restaurant brand names, and is about sharing about Haidilao. After reading the free company name guide, I hope this will be helpful to everyone!