A good brand name should identify what you offer, differentiate you from your competitors, evoke positive emotions and associations, arouse curiosity and interest, and promote brand recall. One glance is unforgettable. Therefore, the name you choose for your brand is very important. Whatever you end up choosing, you need to leave an impression on your customers before they realize what you actually do or sell.
1. Look at your competitors
Once you have identified your competitive space and your competitors, list your competitors and the names they use, and carefulness. Often, you will be able to identify naming patterns, which will allow you to spot opportunities for differentiation. It will help you build a name that really stands out from the crowd.
You can come up with very original names by thinking about the market you're in, the unique elements of your business's story, and the synonyms of your favorite keywords.
2. Think about your target customers
You want your brand name to be memorable and stand out from the crowd. So use your knowledge of your target audience to gauge the relevance of any name you come up with. Tease out the different strengths and attitudes that define your brand, because so many entrepreneurs spell out everything their brand stands for, and end up standing for nothing and becoming forgettable.
A great distinction will highlight what you do well, which will be important to the people you want to reach. Once you've done that, decide what are the most fundamental to your brand.
3. Embrace your creativity
Your brand name is the verbal trigger that evokes your brand image in people’s minds. The associations and reactions it evokes when you first see or hear it will begin to define your brand, for better or worse.
So while you want your brand name to be easy to pronounce and remember, don’t skip the value of creating a completely unique brand. Not only will this make your business more memorable, but it will also give you a chance to reflect its backstory and give the name a special meaning.
4. Look at it from multiple angles
Really think about how the name will fit into the day-to-day operations of your business and what it will make others think about and feelings.
Is it short enough for easy recall and use? Are most customers able to spell the brand name after hearing it pronounced or seeing it written? You don’t want your brand’s name to feel like a spelling test, or make people come across as uneducated or ignorant.
Make sure it conveys a clear message and that you are aware of all the implications that may affect how it is perceived.
5. Don’t limit yourself
If you choose a name that accurately identifies what you do, such as “Langlu Logo Design,” you may limit your future business growth . It seems that this design company can only do logo design, so maybe they can’t do album design well? Customers will label your brand accordingly. Sometimes it makes sense to be more general, like "Langlu Graphic Design," so that you don't have to revisit your brand or redesign your brand. If you can’t find a word that perfectly captures the essence of your brand, create your own. Words are constantly changing, following cycles of evolution. There are new words, slang and formal, entering the vernacular all the time.
6. Take suggestions
Once you have some opportunities, try to solicit them from friends, family, colleagues, and potential customers and ask them for their initial impressions and suggestions about the brand. Take their feedback and revisit the process with fresh eyes.
Avoid being too literal, and don’t reject a name because of irrelevant or slightly negative connotations or associations—as long as its other meanings fit with your brand, consider it. Trust your audience to find the answer.
Avoid being too literal and rejecting a name because of an irrelevant or slightly negative meaning or association - as long as it has other meanings related to your brand, consider it.
Trust your audience will understand.
7. Visualize your brand
Your brand is more than just a name, it is an important part of your company's image. Think about your domain name, your marketing materials, and how the name essentially translates into every aspect of the new identity you're creating.
Brand visualization is more important now than ever because every piece of content you create reflects your brand and impacts your brand perception. When it comes to visualization, we must talk about brand visual identity systems or corporate visual identity systems. Many people don’t know what use VIS is for remote companies. Excerpt from the search engine's explanation: Visual Identity System, referred to as VIS, commonly known as VI, is an important part of the company's system. It is an overall communication system that conveys corporate philosophy, corporate culture, and application to the public through standardized and standardized formal language and systematic visual symbols. It has the function of highlighting corporate personality and shaping corporate image.
To put it simply: VIS is a comprehensive and standardized brand visual image. Therefore, long-term development of enterprises requires professional VI design.
8. Make good use of some tools
During the brainstorming stage, use some tools that can provide inspiration.
Chinese is the easiest. Please search for its synonyms, synonyms, and derivatives. Doubling the Cihai dictionary often yields different results. Sometimes the words in classical Chinese also have special surprises.
9. Keep it short and easy to remember
Your brand name may not necessarily be more effective if it is shorter, but it may be easier to remember. It's okay to want a name that's short, easy to pronounce, original, cool-sounding, relevant in meaning, and free of negative associations. Prioritize your wish list and be prepared to go with a name that only meets your highest standards. Because no name says it all.
You may also consider using an acronym, but be careful - unless there is an obvious and memorable connection, using an acronym can make your name too generic and fail to connect with your target stand up.
10. Take a break and come back again
Put your short list aside for a day or two, then come back to it with a new perspective. You might feel differently about a name you liked before, or your to-do list might help you build a new perfect name when you look back at it again.