Taking the road of own brand can avoid the negative news that suppliers copy other people's works, make Viya earn more money, maximize her ability to carry goods, and make her team go further.
When Viya became the queen of goods, she was no longer alone, but had teamwork. And an anchor, if not popular, will lose its ability to bring goods, its value will also drop, and it is even less qualified to negotiate with advertisers. Therefore, she must take advantage of her own heat, and find a way out for herself before people collapse.
setting up your own clothing brand is such a way out. After establishing a clothing brand, she can use her influence on fans who watch the live broadcast to make them form the habit of buying clothes in their own brand clothing stores. In this way, her team has a long-term dependence: personal brand clothing store, as long as this store is up, even if there is no live traffic in the future, the team can rely on the profit of the clothing store to support it.
Secondly, in Viya's live broadcast of clothes with goods, there is an infringement of design plagiarism, which will affect her reputation. If it occurs frequently, regular clothing brands may resist her.
Recently, there has been such a problem. A dress she sold in the live broadcast room was reported by people watching the live broadcast, copying the original design of a brand, and the brand also posted on Weibo to explain the details of the clothing infringement broadcast live in Viya, asking them to stop the infringement. Afterwards, Viya's team also issued a statement, acknowledging the infringement and apologizing, taking off the corresponding products and blacklisting the suppliers, and never cooperating?
In addition, after the establishment of your own clothing brand, you can design and produce clothing with your own brand, which can greatly eliminate the possibility of plagiarism from all aspects. Participating in the creation of clothing brands can also bring more attention to the clothing brands themselves, and make people who watch the live broadcast feel more substituted and believe in the quality of clothing. For Viya? Queen image? The establishment of people has also been further strengthened?