First think of a good name for your future store... Check out the naming tips below for some help. Don’t think your store is small and just give it a random name. Do this. It is undoubtedly irresponsible to oneself and may even have a negative impact on the business. Nor can it reflect its commercial value. Looking at the current naming methods, there are mainly the following techniques. I hope it can inspire small store entrepreneurs.
The method of naming is to use a place name as the name of the store. On the one hand, it indicates the location of the store, and on the other hand, it takes advantage of the place name to expand publicity.
Name it after the store entrepreneur himself
This naming method can highlight personal credibility and business philosophy. For example, the original name of Tianjin's "Sheng Xifu" hat shop was "Sheng Jufu", which was run by the owner Liu Xisan and his cousin Rui. After Rui passed away, Liu Xisan began to operate independently. In order to highlight the credibility, he changed the name of the shop to " Sheng Xifu". He also used "Three Hats" as his trademark and integrated his name "Xi San" with the store name and trademark, eventually making the company a well-known hat shop.
There are many examples like this. The "Lei Yunshang" store in Suzhou was originally named "Yongfentangpu". Because its founder Lei Dasheng, whose courtesy name is Yun Shang, is quite famous for taking pulses and asking patients, and has a good character, people only know of "Lei Yun Shang" but not of "Yong Fen Tang", so the store simply changed its name in line with public opinion. As "Lei Yunshang" to highlight personal credibility.
Named after allusions, poems, and historical anecdotes
This naming method is concise and intuitive, and has a strong artistic appeal. The "Zhang Yiyuan" tea house in Beijing is taken from the allusion of "One yuan begins again and everything is renewed", implying the owner's rough experience of starting his business with one yuan. The "Another Village" restaurant in Kaifeng is taken from the famous line by Lu You in the Southern Song Dynasty, "There is no way out after mountains and rivers, and there is another village with bright willows and flowers." It means that the boss first established the "Zhangshangchun" restaurant to make a profit and hope to obtain new business opportunities. It means Profound and catchy to read.
4. Novelty naming
"Qiangui" is the name of the most popular KTV store in Beijing. Who would have thought of such an ancient, weird, and tacky name? , will be closely linked with today's most fashionable entertainment industry.
The money cabinet was originally a cabinet used to hold copper plates in major businesses in ancient my country, which is equivalent to today's large safe. The store's choice of such a name was just a lucky draw, but unexpectedly, this name, which is full of strong traditional Chinese business flavor, satisfies the curiosity of today's young people who pursue novelty. Moreover, the homophony of "Qiangui" is "Qiangui", which shows that this is a high-consumption place, implying that the status of the visitors is extraordinary, so business is extremely booming.
Named after a group of small store entrepreneurs
The advantage of naming this way is that it can highlight the collective credibility and reflect the spirit of the small store.
Shanghai "Lao Jiefu" silk shop is a time-honored brand named after a group of small shop entrepreneurs. The name of the shop is unique and humorous. The founders Li Shanshi, Yao Yingsheng and Cheng Yongliu have their own characteristics in appearance. Li Shanshi is tall and strong and is known as the "old longevity star"; Yao Yingsheng is tall and has a pair of big feet, and everyone jokes that he is "long-legged"; Cheng Yongliu was short and fat, and was known as "Big Ah Fu". When they named the store, they cleverly used the popularity of their respective nicknames and took a word from each nickname to form "Laojie (a homophone for foot) Fu", making the store name interesting and reflecting the team spirit of the store entrepreneurs. .
Aesthetic naming will give people a sense of integration and endless aftertaste. Chinese character culture has a long history, and the glyphs are beautiful and generous, with endless variations, making them very suitable for store names.
Of course, the meaning of Chinese characters should be healthy and civilized, modern, impactful, tasteful to read, and easy to spread. Either express wishes, express characteristics, have unique ideas, or have profound artistic conception.