The business scope can be expressed as "sales agent" and "personal Internet live broadcast service", among which "sales agent" is a general matter and does not require filing or obtaining relevant licenses; "personal Internet live broadcast service" requires filing and registration . Online commercial entertainment performances: refer to entertainment performances that rely on the Internet, are initiated on the Internet, and are all performed on the Internet. Event information is released on the Internet, event personnel are recruited, and performances are performed on the Internet. For example, entertainment live broadcasts based on live broadcast platforms, such as Huya, Douyu, Longzhu, Panda, and Zhanqi, are currently very popular live broadcast platforms.
Legal basis: Article 12 of the "Internet Live Broadcast Service Management Regulations" Internet live broadcast service providers should follow the principle of "real-name backend and voluntary front-end" to conduct online live broadcast user identification based on mobile phone numbers and other methods. Real identity information authentication, the authentication and registration of Internet live broadcast publishers based on identity documents, business licenses, organization code certificates, etc. Internet live broadcast service providers should review the true identity information of Internet live broadcast publishers, file it with the Internet Information Office of the local province, autonomous region, or municipality directly under the Central Government, and provide it to relevant law enforcement authorities when they inquire according to law. Internet live broadcast service providers shall protect the identity information and privacy of Internet live broadcast service users and shall not leak, tamper with, damage, sell or illegally provide it to others.