We unearthed 44 premium lifestyle brands that are often overlooked

Urban and outdoor functional style

1. White Mountaineering

White Mountaineering was born in Japan in 2006 and was founded by designer Yosuke Aizawa. It has launched many joint series with high-end fashion brands MONCLER, adidas Originals, etc. White Mountaineering focuses on the design of patterns and colors. As a brand between street fashion and fashion brands, its outstanding tailoring is more suitable for fashionable people than ordinary outdoor brands.

2. Patagonia

Founded in 1975, Patagonia is the world's top outdoor luxury brand, a global leader in the design and marketing of functional and lifestyle apparel, and the Gucci among American outdoor brands. , the cut and workmanship are perfect. For more than 30 years, Patagonia has led the development of environmentally conscious and innovative outdoor functional products and manufacturing technologies.

3. Gramicci

Founded in the 1970s, Gramicci is a world-famous mountaineering equipment brand. The founder, Mike Gram, is a legend in the American rock climbing community. He created and continuously improved The climbing pants series have made the company famous and it has continuously introduced functional clothing that is easy and comfortable and suitable for daily wear. Gramicci has now become a representative brand of functional clothing in the world.

4. Mountain Research

Setsumasa Kobayashi, the director of Mountain Research, has been engaged in design work since the 1990s and was selected by Japanese media as the most influential contemporary figure in Japan. One of the most powerful designers. The brand concept of Mountain Research is to create comfortable and thoughtful clothing for mountain living. It has a different style from other brands in the selection of clothing fabrics and product design. Setsumasa Kobayashi is also the designer of Columbia’s high-end branch line, the Black Label series.

5.and wander

It was founded in 2011 by Keita Ikeuchi and Hoko Mori, two former designers of ISSEY MIYAKE. The two designers met each other. , found that they had many similarities in loving nature and enjoying the fun of mountain climbing, so in the spring and summer of 2011, they jointly developed more comfortable mountain clothing and supplies and named them and wander.

6.meanswhile

7.MINOTAUR

A lifestyle and functional fashion created by Japanese designer EIICHI IZUMI in 2003 Brand, MINOTAUR attaches great importance to the development of high-tech fabrics and studies human body behavior to create design details of clothes. It integrates the texture of fabrics and tailoring, and perfectly combines professional functionality, fine tailoring, and urban gentleman style to create urban simplicity. Styled casual wear for men. MINOTAUR has collaborated with the Japan Aerospace Exploration Agency - "JAXA" on many occasions to develop clothing fabrics and apply them to clothing design.

8. Master-Piece

The Japanese luggage brand founded by Fujimatsu Daichi in 1994 has been more than 20 years ago. Master-Piece uses its own cast hardware parts and uses a variety of Specially made materials are processed by skilled craftsmen. With its emphasis on durability, waterproofness, and lightweight, it designs different styles to meet the needs of various customers and is known as the king of bags in Japan.

9. F/CE.

The Japanese outdoor lifestyle brand F/CE. was established in 2009. The brand was originally named Ficouture and specializes in various bags with high quality and functionality. , accessories and daily necessities. The brand was renamed F/CE.? After that, it continued to deepen its Japanese outdoor functional design and also brought a complete clothing line.

10.hobo

The lifestyle brand founded by nonative designer Takayuki Fujii in 2004 aims to create a series of functional bags and various daily necessities to meet the needs of everyone. urban lifestyle needs.

11.SUICOKE

SUICOKE was founded in 2006 and officially transformed into sandals in 2012. The Japanese sandal brand SUICOKE is the most popular brand among mountain-style shoes. It uses the world-renowned Vibram gold sole to ensure the shoe's grounding, anti-slip and wear resistance when wearing it. This is the brand's signature feature and is deeply loved by the fashion industry. of attention.

12. Teva

In 1984, Teva was born in the Grand Canyon of the United States and is the leader of American sandals brands. Any pair of Teva sports sandals uses a patented strapping system - (Universal Strapping System), the entire strap passes from the upper to the midsole without degumming or breaking. Teva's sandals are suitable for walking, climbing, river trekking and other land and water activities.

13.HOKA

Since 2009, HOKA has been committed to providing better running equipment for all runners. Compared with conventional running shoes, HOKA ONE ONE has specially developed a geometric running shoe midsole with unique performance. This kind of sole is thicker, taller and more resilient. In addition to excellent cushioning performance, it can also bring a more dynamic and stable running experience to runners of all stages. HOKA's shoes are also very suitable for outdoor sports or wearing in the city, and they have received very high praise and reputation among Japan's mountain-style footwear.

14.KEEN

The outdoor sandal brand KEEN is a popular American casual shoe brand. In 2002, the first pair of sandals that could protect toes during windsurfing competitions, the KEEN brand was born. . Featuring innovation, high quality, high technology and comfort, advocating nature and environmental protection as its brand concept, and carrying a noble corporate culture, its headquarters and factory are located in Portland and are enthusiastically sought after by discerning consumers in nearly 77 countries around the world.

15.CHUMS

In the early 1980s, founder Mike Taggett mainly provided guide services for people exploring the Colorado River. Following the design concept of "comfort, happiness and quality", It integrates current fashion elements into its products and expands its product line to bags, hats and clothing. Nowadays, CHUMS, which started with glasses ropes, has become a mainstream outdoor fashion brand with Booby Bird as its mascot.

15.HIGHTIDE

HIGHTIDE was established by Shibazaki Koro in June 1994. Influenced by Shibazaki Koro's hobby of surfing, the company name HIGHTIDE means "full tide" and has been committed to Produce products that can satisfy people's hearts and hope to spread HIGHTIDE's values ??to more people. HIGHTIDE's outdoor series products are well received by Japanese users for their detailed and multi-functional designs.

American retro and denim indigo dyeing

1.KUON

Founded in 2015 by designer Shinichiro Takahashi, it insists on using ancient Japanese cloth that is 50-150 years old. In clothing production, techniques such as distressing, indigo dyeing and sashimi are used to the extreme, and the naturally worn texture of ancient cloths searched for are used to collage clothes with a unique texture. Although ancient cloth is used for splicing, KUON's clothes are not old-fashioned and fit the current aesthetic trends of young people. They draw inspiration from streetwear and apply traditional techniques to current trends.

2.orSlow

Designer Ichiro Nakatsu established the brand orSlow in 2005. The designer had a deep memory of jeans fading due to wear when he was young. He took this as an opportunity to learn how to sew vintage jeans and make jeans at a clothing vocational school. He then worked at a domestic denim factory in Kojima, Okayama Prefecture, where he gained real professional knowledge and Founded Or Slow, the brand is highly recommended by BEAMS.

3. Levi's Vintage Clothing

LVC is the abbreviation of Levi's Vintage Clothing to emphasize the pioneer cowboy spirit. LVC has reproduced many Levi's since 1873 and is among the fashionistas. The status in my heart even reaches the level of worship. The Levi's archives have more than 20,000 rare and unique clothing and cultural relics, which are like a gold mine for denim. Every year, the Levi's replica series will go deep into the brand archives to explore and recreate a batch of symbolic works to truly restore the Levi's brand. The spirit and classic stories make each season's works re-sing the historical melody of Levi's, which not only makes Levi's denim history like a new life, but also allows Levi's classic stories to continue.

4. KURO

KURO, a Japanese high-street brand founded in 2010, is pronounced "black" in Japanese. "Black" gives people a feeling of dampness and loneliness. , but also shows a mysterious, majestic and strong side. From dyeing to weaving, from sewing to processing, all the production processes reflect the delicate skills of the craftsmen. KURO always creates new things, evolves them, and regenerates them. Each season's KURO denim series uses fabrics from Yoshikawa Orimono, a Japanese fabric factory. The 13oz denim made by ancient looms has excellent fading effect and light weight, which helps to create slim jeans with beautiful colors. OIKAWA DENIM, an internationally renowned jeans manufacturer in Kesennuma City, Miyagi Prefecture, Japan After sewing is completed, KURO's unique washing and destruction processes are completed at the BITOCO processing factory in Kojima, Kurashiki City, Okayama Prefecture, Japan.

5.FDMTL

Founded in the spring of 2005, Fundamental Agreement Luxury (FDMTL), a denim pants brand in Tokyo, Japan, specializes in creating the best quality and design works for customers. , in just a few years, FDMTL has become very popular in Japan with its high-quality and unique design of denim pants and the fact that all its products are made in Okayama Prefecture, the holy land of denim pants in Japan. From quality inspection, sewing to processing, FDMTL's denim pants are all completed in Japan and all processes are carried out under the supervision of the founder, Mr. Jin Yoshigaku, in order to present the most perfect high-quality denim pants. In addition, FDMTL's design team also hired professional craftsmen. Their years of accumulated knowledge and experience combined with Jinjixue's creativity make FDMTL exude a unique sense of distinction.

6.LOOP & WEFT

The brand concept of LOOP & WEFT is that the moment we put on our clothes, we can feel the unique softness and warmth of knitted clothing. Come feel comfortable. Details such as fabrics, sewing, and wearing feel reflect the professionalism of the craftsmen. The high-quality knitted clothing made is more comfortable as you wear it. With this concept in mind, MADE IN JAPAN knitted garments are made with simplicity and depth by using the high technology of a small number of factories left in Japan and not caring about the working hours.

7. Roberu

The leather workshop, which is renowned for its hand-made high-quality leather products, originated in Roberu, Yokohama, Japan. It was founded in 2007 by designer Shinji Iwamoto. Founded. We have always insisted that all products are made by hand and use natural dyed leather. Each product is imbued with the soul of the craftsman and has extremely high quality. In recent years, the most representative Japanese handmade leather accessories brands including Colette in Paris and other famous stores have been introducing it. In just a few years, it has gained recognition on the world fashion stage. Attention.

Designer Mr. Shinji Iwamoto hopes to create products that integrate the three elements of "design", "function" and "life", so that customers can enjoy them in their daily lives easily and happily, and make their lives better. Style interacts with leather products. Long-term use causes the texture and color of leather products to change, evolving into unique equipment in the world.

8. Anchor Bridge

Anchor Bridge is a leather workshop located in Kobe, Japan. It has a very friendly relationship with Roberu, a leather expert in Yokohama, Japan. Anchor Bridge was founded in 2012. In the early days of its establishment, it was well known to people in the industry for its production of footwear products. After that, he began to produce various leather wallets, card holders and other leather accessories. He searched for all kinds of leather with a long history from Europe and the United States as raw materials and made them all by hand, injecting a strong European style and design into the products. Anchor Bridge continues to explore the characteristics of various high-quality leathers and adds innovative ideas to sophisticated designs, establishing the unique charm of the Anchor Bridge brand.

9. Tiny Formed

A brand from Japan that specializes in making "simple" small objects. Through the three secrets of materials, production methods and functions, it is a product that can be naturally integrated into the lives of users. Tiny Formed is mostly made by hand and finely adjusted by the eyes and hands of skilled craftsmen to ensure that Tiny Formed creates "not simple" items with the texture of industrial materials and minimalist and rustic designs, and is made of brass materials and various This kind of galvanizing process is combined with the knot. There is no large-scale equipment and it is all made by craftsmen. Each piece of Tiny Formed comes from the natural state of life and pays homage to the inspiration generated in life.

10. NISHIGUCHI KUTSUSHITA

Founded in 1950, it is a brand that focuses on manufacturing high-quality socks and has a history of nearly 70 years in Japan. Carefully consider the feeling of "hakuto" (meaning to put it on) for everyone wearing different clothes. This is the original intention of NISHIGUCHI KUTSUSHITA to make socks. The selection of natural materials is the guarantee of quality. New and old machines and Knitting technology allows people to wear "comfortable socks", which is a promise to every wearer.

11. RoToTo

RoToTo pursues high quality and comfortable wearing. With the concept of "consumables that can be enjoyed for a lifetime", RoToTo is a high-quality sock brand of MADE IN JAPAN.

It was born in Hirouto Town, Nara Prefecture, which has the largest sock production in Japan. Hirouto Town started making socks more than 100 years ago in Meiji 43 (1910). RoToTo is also a typical supplier of pleated socks in Japan. It pays special attention to researching and constantly improving new production technologies with local socks makers. Each pair of RoToTo socks uses the most suitable silk thread and uses different knitting machines. Finally, the craftsmen repeatedly make improvements to achieve it. Each pair of ROTOTo socks can be said to be the trinity of "knitting machine", "silk thread" and "craftsman". artwork.

12.Simple Union

Simple Union was established in 2011 to bring out the message of "enjoy simplicity and enjoy life" through various handmade products. When it was first established, it was mainly to create leather products that I liked and share them with everyone. Later, I collected different accessories to make different works to reflect an attitude towards life. Strive to pursue the aesthetics that the things you like can become more distinctive over time. The older they are, the more distinctive they are. The production methods are all purely handmade, but the unlimited forms are made based on the inspiration brought by different things and combining different elements.

13. PUEBCO

PUEBCO was founded in 2007. It is an authentic Japanese brand. All inspiration comes from India. With its rugged industrial style design, leather, yellow The use of old materials such as copper has become a "grocery king" that has attracted much attention in Japan and even the entire Asian market. From a certain perspective, groceries are the essence of a person’s life, and PUEBCO is such a brand. There are two philosophies behind PUEBCO that underpin the brand. Beautiful things cannot die like this; turn the things you think of into reality, talk about retro while holding refurbished old things, and only make things you like. This may be why PUEBCO is so successful.

Fashionable urban style

1.N.HOOLYWOOD

Founded in 2002 by Japanese designer Daisuke Ohana, it is known as the Dior of the Japanese fashion industry. Originating from Japan, it is not inferior to these international brands in terms of quality. N.HOOLYWOOD pursues refinement and simplicity in design, without redundant "troublesome" decoration or pattern elements. Daisuke Obana often integrates his daily life and interests into brand design, so NH's design will also become different with his life experience. N.HOOLYWOOD focuses on absorbing street trends and at the same time adds some unique Japanese Harajuku style, such as the "hybrids" born under the impact of different cultures, giving people endless joy.

2.soe

A very personal brand founded by Japanese designer Soichiro Ito in 2001. The brand style focuses on simple and retro design, combined with superior production technology, to express boys' The mature yet lively side exudes a casual yet steady retro street style.

3.Name

In 2011, the Japanese fashion brand founded by Noriyuki Shimizu has a mature tailoring technique that is rare among new brands, and is based on replicating artistic works in the technological era. Purpose, the designer expresses the essence hidden in daily life in his own way of understanding, deconstructing and reconstructing standardized products, full of personality. There is a rare feeling of being both refined and young. The design performance also made Shimizu win the TOKYO FASHION AWARD in 2016, making more people know the name.

4.CURLY

CURLY's parent company was founded in early 1963. It produces gloves, sweaters and other products featuring exquisite sewing technology and exports products overseas. With the appreciation of the yen, the company gradually shifted its business to Japan. The company continues to research and improve sewing technology and production lines, with the purpose of improving product quality, and insists on manufacturing in Japan.

In 2009, he founded the clothing brand CURLY, which features excellence in sewing and production technology, as well as exclusive customized fabrics. Get inspiration from workwear, sportswear, military style and other practical clothing to design high-quality clothing products suitable for daily wear for customers.

5. thing fabrics

A clothing and lifestyle brand made from the soaring popularity of Imabari towels from Imabari City, Ehime Prefecture, Japan. There are more than 100 towel factories gathered in Imabari, and towel production has become a major industry in the city. thing fabrics deeply explores the possibilities of towels and cooperates with local craftsmen to develop a variety of new products. It also uses local materials to create the most suitable materials for clothing in the field of clothing, deducing a fresh and unique attitude towards life.

6.foot the coacher

A shoe brand founded in 2000 by designer Toshinosuke Taketakehara. Prior to this, he worked for the famous British shoe brands George Cox and Tricker's for many years, and thus accumulated a lot of shoemaking experience. The brand style mainly restructures the old-fashioned design of traditional shoes, retaining the retro style while incorporating modern After years of development, it has become a representative of Japan's new generation of shoemaker brands. In 2015, he was invited by Japan's top fashion designer Miyashita Takahiro to cooperate with TAKAHIROMIYASHITA TheSoloist. Foot the coacher used Miyashita Takahiro's classic asymmetric design and side-lacing styles on his own products. To the best of your ability.

Fragrance and lifestyle

1. CULTI MILANO

CULTI, born in 1990, is an Italian national treasure aromatherapy brand. Known as the PRADA of aromatherapy, "CULTI" stands for "culture of home" and its concept is to create a personalized home culture. In the early 1990s, interior designer Alessandro Agrati, founder of CULTI MILANO, realized that fragrance could bring strong appeal and influence to interior spaces. When the vine branches are immersed in the liquid fragrance, the fragrance molecules will slowly and continuously diffuse into the air, permeating the indoor space delicately and delicately. Inspired by the respiration of trees, he inserted vine branches into liquid fragrance for the first time and created a new concept of home diffuser fragrance.

2. APOTHEKE

Japan’s fully handmade aromatherapy brand was founded in 2011 by founder Keita Sugazawa. "APOTHEKE" means "a place where herbs and spices are mixed," and the German word means "pharmacy." The name was chosen in the hope that the "good smell" would bring healing to the user's spiritual world like a pharmacy that provides good medicine.

3.LOOM

LOOM, a Tokyo brand that combines handmade leather goods and fragrance products, is positioned as "Handmade Authentic Daily Tool" and is suitable for Everyday. Everywhere is a new concept The brand's products include fragrance tablets, scented candles, room fragrance sprays and room fragrances, etc.

4. i ro se

i ro se, a creative leather goods brand founded in 2003 by the brothers Takahashi Gen Takahashi, "defines play, perceptual discovery and original craftsmanship" Showing the fundamental value of their work and their dedication to cherishing their work, their products are not pre-designed, but transformed into the most natural and authentic look through their handiwork.

"i "ro se" means "brother" in classical Japanese and is also the etymology of "color".

The two brothers have been fond of origami since they were young. At the same time, they were influenced by their father's paintings and used paper as their creative inspiration. In order to express the soft appearance of paper, they chose dolphin leather, which can be folded at will to create a paper-like wrinkle effect. Products such as wallets, pen holders, and handbags are designed according to the characteristics of the material itself. They do not require special maintenance and can achieve a consistent feeling before and after use.

5. Lindsey

America's top laundry care brand was founded in New York in March 2004 by Lindsey Wieber and Gwen Whiting. Lindsey once worked at Chanel as the retail manager of the women's clothing department and was responsible for the largest high-end department store channel in the United States. Gwen was the senior designer of the Ralph Lauren home series. In view of the fact that most of the washing ingredients on the market contain artificial additives and fluorescent agents, their use not only damages the material of clothes, harms the human body, but also damages our living environment.

So the two founders combined their professional knowledge and rich experience in the retail industry. After three years of research and development and innovation, they launched a series of cleaning products that combine fashion and environmental protection. The birth of the product solves consumers' problems in cleaning special materials, such as wool, silk and linen clothing, denim fabrics, swimwear technology fabrics, etc. After using THE LAUNDRESS to clean your clothes, you can perfectly protect your beloved fabrics and clothes.

6. JasonMarkk

A professional sneaker cleaning brand born in the United States in 2007. Known as the "shoe cleaning tool" in the sneaker industry, Jason Markk has always emphasized natural attributes. The ingredients of most products are natural ingredients that can be completely decomposed in the natural environment and can be used on leather, suede, rubber, canvas and other materials. . The multifunctionality of its products also makes it very easy to accept. The segmentation of detergents, waterproof spray Repel, sneaker cleaning wipes, and shoe brushes is close to the classification of cosmetic appliances. This also makes JasonMarkk the best choice for sneaker lovers. choose.

Creative stationery

1. MIDORI

MIDORI, with its highly designed products, has a history of nearly 70 years and has become Japan’s top lifestyle stationery brand. . MIDORI always takes the design that is better with more use as the criterion and gives the products a stronger emotional element. Since its establishment in 1950, with the support of many customers, many classic designs and best-selling products have been produced. MIDORI has the same pronunciation as "green" in Japanese, and its logo is entirely green.

2. Moleskine

An evergreen notebook brand, Moleskine has become a legendary notebook among European artists and intellectuals in the 20th century. The brand symbolizes a long-standing story. Each Moleskine notebook has a sturdy cover, tightly bound outer edges and high-quality Italian paper. Each Moleskine also has an elastic buckle that can tightly bind the notebook. It also comes with small pockets made of cardboard and oil-based cloth, which are convenient for you to store cards, theater tickets, notes or paper clips, etc.

3.STALOGY

"Stationery, Standard & Technology" is determined to develop and improve simple design in product performance, and apply NITTO Group's technology to high-quality stationery The brand promotes high-quality stationery with a sense of design and excellent functions to the market, further raising the level of stationery "standards". Using NITOMS' technology in adhesive application products and the overall planning guidance of Mr. Manabu Mizuno, the creative director representing Japan's good design company, a high-quality stationery brand that meets the essence of demand was born.

4.PENCO

PENCO is the most well-known brand of Hightide, and its name comes from a ballpoint pen. Integrating American style and Japanese practical functions, although it started with pens and notebooks, other stationery such as clips and ClipBoard are also the favorites of many stationery lovers. The PENCO series focuses on casual stationery for daily use. In addition to its unique and innovative functional design, it also has a rustic and nostalgic atmosphere. Many people cannot put it down once they come into contact with it.

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Taige author: element life element