2. In1946, the store was officially named 7-ELEVEN Convenience Store, so as to publicize that the store's business hours are from 7:00 am to evening 1 1. Change to 24 hours operation.
3. Later 1974 introduced Japanese retailer Ito Yokado. Change from 1975 to 24-hour business. But because the name 7-ELEVEN has been deeply rooted in people's hearts, it has been used ever since.
Extended data:
7- 1 1 core value-creating convenience;
1, the first place is the convenience of space: for example, intensive store opening.
2. The second is the convenience of time: from 7: 00 a.m. to 7: 00 p.m., it is open 24 hours now and can be purchased at any time, so the time is very convenient.
3. The third is the convenience of products: ready-to-eat products, products that can be eaten immediately, change large packaging into small packaging, because there are few families in Japan, and large packaging will cause waste or expiration problems. If it is changed into a small package, it is convenient for customers to eat.
4. the fourth is the convenience of service: for example, paying water and electricity fees, public utility fees, and installing the ATM machine just mentioned. In order to withdraw money conveniently, I wanted to cooperate with the bank to introduce ATM machines, but the negotiations failed.
As a result, many people may be crazy to open their own banks to go to ATM. However, this value curve needs to reach the extreme in a certain link, such as the convenience of 7 1 1, and competitors may feel that it is not worth the candle.
Baidu Encyclopedia -7- 1 1 (convenience store owned by Ito Yanghuatang Company, Japan)