Book title (here specifically refers to the IT book title, although what I say below is applicable to any book), what kind of book title is a good title for an IT book? What kind of title should a computer book have to best help sell the book? It's very simple. You need to do the following: First of all, the book is valuable for its simplicity. If you can use one word, you don't need two. If you can use two words, you don't need three. If you can use three, you don't need four. You can use four words but not five. Because only conciseness can be powerful and promote word-of-mouth communication. Maybe you have many reasons to choose a longer name, such as it can describe it more accurately, convey more information, etc. That would be more accurate, but no one would remember it and it would obscure the title. Let me give you an example. There is a super best-selling book called "The Greatest Salesman in the World" (if I were the planning editor of this book, I would also remove the three words "in the world". These three words are completely redundant. ), how would you feel if the title of this book was changed to "Some Great Aphorisms and Very Philosophical Stories About Success in Life and Marketing Yourself". So, remember, the title of the book doesn't have to be very accurate, but it has to be very powerful and can be remembered as soon as you hear it. Secondly, if the title of the book can convey some human touch, try to convey some human touch, because the computer book itself is cold enough. If a book title sounds like it is talking to a wall, then not many people will be interested in reading it. Scroll through it, but if the title sounds like it's speaking to you, most readers will stop and turn the pages curiously to see what this little book wants to say to me. There's just a simple psychological factor involved. Finally, I would like to emphasize again that a book title is never about accuracy, scope, meaning, or, as most editors like to emphasize, "readership positioning." Almost all planning editors like to use the word "reader group positioning" anytime and anywhere. It seems that only by dragging out this word can it be shown that they are indeed in the planning editing profession. If you are engaged in planning, then there is a way to quickly take a small step forward on the road of planning, that is - forget this word as soon as possible. Finally, I use four words to summarize the criteria for the book title: reliable, powerful, concise, and memorable.