The Jinbang was named Mingge, Bu Yiju, and the reputation was Teng.
Twelve principles of company naming
Principle 1: Brand strategic planning. Multi-brand strategy, single-brand strategy, endorsement brand strategy, sub-brand strategy. Companies at different stages and sizes will have different models.
Principle 2: Images cannot be lost.
Principle 3: The corporate logo has an evil shape. In Feng Shui, triangles are known as acute angle evil spirits. The straight line running through the logo is a heart-piercing evil spirit. Using sharp logos will undoubtedly artificially add sharp angles to the company. A bad image will destabilize the development of the company and cause problems with the company's competitiveness.
Principle 4: Numerology is fundamental. The five elements of a business name or brand name must be the same as the fate of the person in charge of the business. If they are different, the business will have difficulty operating and making a profit. If the five elements of the font name run counter to the fate of the legal person, more dangerous accidents will occur. The decline of the rich, the collapse of emerging companies, and the plight of large companies are mostly related to this.
Principle 5: Font cathode. Fonts can be divided into two levels: explicit and implicit. Appearance of auspiciousness is not enough. It also requires analysis to achieve both internal and external improvements.
Rule 6: Divination is famous and fierce. Both Chinese characters and English have their mathematical and pictorial meanings.
Principle 7: Brand Identity.
1. Simple and clear;
2. Rich connotation;
3. Strong visual impact;
4. Contemporary Personality;
5. Has cultural connotation.
Principle 8: Integrated brand communication.
1. Advertising media strategy;
2. Vibrant market;
3. Public relations activities;
4. Soft publicity ;
5. Relationship marketing.
Principle 9: Words should grow together. Each word has five lines. The best option is that the previous words will generate the following words, and the development will become smoother and smoother.
Principle 10: Brand positioning. Four steps:
1. Analyze the industry environment;
2. Find the concept of separation;
3. Find support points;
4. Communication and application.
Principle 11: Industry color selection. For example, the real estate industry is earth, and the suitable colors are yellow, fire earth, and red. A complete list of commonly used words in company naming
Principle 12: Five-element cycle. Corporate branding and personal branding both have mathematical and figurative meanings in both Chinese and English. They all have the four laws of generation, control, control, and change. Whether there is a cycle between words is the key.