We are all familiar with coffee when it comes to life. It is a must-have item for many petty bourgeoisie and office workers. There are many types and brands of coffee on the market, among which coffee powder is loved by many coffee lovers. Brand is a key factor in attracting consumers in modern life. So what is the process of naming a coffee powder brand?
1. Preliminary investigation: Before naming the coffee powder, conduct research on the current market situation, future development trends of the domestic and international markets, the company’s strategic ideas, the efficacy of the product, and people’s feelings after using it. Conduct a thorough investigation of the names of competitors, etc.
2. Language review: A naming consultant will review all names and remove names with language barriers.
3. Legal review: All names will be reviewed by legal advisors from a legal perspective, illegal names will be removed, and names that cannot be determined but are very good will be retained in advance.
4. Choose an appropriate naming strategy: Prophet China Naming believes that a suitable naming strategy should be chosen based on the specific circumstances of the product.
5. Brainstorming: After determining the strategy, hold a brainstorming meeting and spark a collision.
6. Name divergence: associate one word with 100 words, and develop countless new words from one word.
7. Internal screening: vote on the remaining names and screen out the best 10-20 names.
8. Determine the name: Determine the final coffee powder brand name from the last few names.