From a sales perspective, why are station wagons inferior to SUVs?

When I saw this question, I remembered a point made by a well-known Japanese designer before: Looking back on history, the Chinese people’s concept a long time ago was that riding in a sedan chair was noble, so now Chinese people like A sedan that looks more like a sedan is also called a sedan. The earliest nobles in Europe rode horse-drawn carriages, so now everyone likes station wagons that look like horse-drawn carriages. Station wagons existed before World War II and were popular in Europe and the West. At that time, station wagons were the standard equipment for aristocrats. At that time, many station wagon cabins were made of wood and were customized, highlighting the aristocratic atmosphere. But later, the roads in the United States became wider and wider, and fuel became cheaper and cheaper. Pickups gradually replaced station wagons in the United States.

Speaking of which, Chinese people like long wheelbases. Almost all mid-level sedan models have an L at the end, indicating that their bodies have been elongated specifically for Chinese people. Chinese people also like tall and powerful cars with the appearance of SUVs. Be domineering, sit high, and feel a sense of pride that you can be the best. Everything can be done a little better, especially when looking down at ordinary cars. Of course, SUVs also have excellent visibility, but taller and heavier SUVs consume more fuel. Station wagons are basically based on sedans, with the trunk raised to a position flush with the roof. In appearance, the station wagon is more like a combination of a sedan and an SUV, retaining the comfort of a sedan and the loading capacity of an SUV. At the same time, the appearance is relatively beautiful and slender.

I have been driving for more than 10 years, driving cars, urban SUVs and hard-core off-road vehicles. Due to work-related reasons, I have indeed driven many models over the years, such as Mercedes-Benz S, BMW 7 Series, Audi A8L, Audi Q7, and Mercedes-Benz GLS450. , Audi Q5L, etc. In addition, I often test various types of high, middle and low-end models, and have an in-depth understanding of the advantages and disadvantages of various types of models. I recently bought my fourth car, an Audi allroad. I feel like the more I open it, the more I like it. With so many advantages, why don’t station wagons sell well?