Compared with other store names, naming a children's clothing store seems to be relatively easy, because the consumer groups it targets are children or parents of children, etc. Therefore, the name of the children's clothing store should be simple and easy, and it should also condense the connotation.
Next, let’s analyze how to name a children’s clothing store through principles and factors.
Look at the naming of children’s clothing stores from both principles and factors
1. The basic principles of naming children’s clothing stores
1. Short and short Symbolic. A children's clothing store name that is too long will have difficulty leaving a clear and deep impression in consumers' memories. Some children's clothing store names are just one word, or even one word. Such as ChristainDior is simplified to CD. Symbolism means that consumers can establish a strong association between the brand name and a specific thing, so that children's clothing stores can be understood and accepted by consumers.
2. Easy to read and write.
3. Easy to recall.
4. Easy to pronounce. The name of a children's clothing store should not only be easy to pronounce, but also have only one way to pronounce it.
5. Can express the advantages of children's clothing products.
6. There should be no misunderstanding, no insulting or unpleasant side effects. Words that are neutral concepts in one cultural context may have negative associations in another cultural context. Therefore, the ethnic customs, social moral standards, etc. of different target sales areas must be carefully considered.
7. Suitable for all advertising media.
8. It is always available during the preset life cycle. When establishing a children's clothing store, one will pursue sustainability for a certain period of time, that is, the long-term usability of the children's clothing store. This requires the name of the children's clothing store to be "endurable". However, in the municipal marketing process of fashion products, in order to spread the name of children's clothing stores as quickly as possible, some popular topics are often used to name the brands. Therefore, it is likely that the names of children's clothing stores will be outdated before they are widely recognized. We should find a balance point in the preset life cycle of children's clothing stores, which not only avoids "timely and appropriate" works, but also enables the smooth spread and lasting continuation of children's clothing store names.
9. Legally permitted. When determining a children's clothing brand name, it must first comply with the provisions of the Trademark Law before entering the legal registration process. In addition, care should be taken not to violate the laws of each region. For example, children's clothing brands cannot contain the same or similar words and patterns as the name, national flag, national emblem, etc. of a country or international organization.
2. Relevant factors in naming children’s clothing stores
1. Consistency with logo type, unity of content and form.
2. It is easy to differentiate from competing children's clothing brands and has a distinctive mark that is easily recognized by consumers or distributors.
3. Can suggest consumers to purchase or use this brand’s products.
4. It can make consumers associate with it and identify it as the brand they desire.
The naming of children's clothing stores in the domestic children's clothing market can be summarized into some types: similar type, foley type, number type, meaning type, nickname type, foreign name type, Chinese character type, and abbreviation type.