How to name a company store, how to name a store: As the saying goes: a famous business name is worth a thousand taels of gold. Giving a good name to a company store is the first step to success. A good corporate name can leave a deep memory and a good impression on people, which will help merchants open up sales for their products, thus creating a "brand effect." So how to name the company store, and what are the specific methods of naming? The editor will introduce to you in detail about naming the company store.
How to give a good name to the company store, the method of naming the store
Symbolic nomenclature
Name the company store, name the company store with beautiful things, Some may have obvious symbolic meanings, while others may implicitly contain the namer's aspirations for his or her own career. This is also a commonly used naming method. This naming method usually does not involve any competition. Common names include dragon and phoenix, unicorn, pine and cypress, plum orchid, green mountains, spring scenery, the Great Wall, mountains and rivers, peonies, flowers, blue sky, blue clouds, Venus, white swans, cranes and so on.
Ya character naming method
This method of naming stores is a unique commercial naming method in China. Because China is influenced by Confucianism, there is a traditional concept of emphasizing literature and suppressing business, so some businessmen also name commercial places like literati's study rooms, such as "Zhai", "Pavilion", "Xuan", and "Ju" , "garden" etc.
Name according to auspicious words.
Name the company store according to auspicious words: such as prosperity, happiness and auspiciousness, family joy, congratulations on getting rich, prosperity, peace and prosperity, victory, prosperity, harvest, satisfaction, youth, youth, Beautiful, etc., you can use them separately, such as Prosperity Store, Jixiang Credit Union, Ruyi Grocery Store, Ping An Insurance Company, etc.; you can also use single words to recombine each other or match them with Xiang Wan, Yong, Jiu, Jiu, Qiang. , Chang, Chang, etc. to achieve long-term and solid results, such as Hehuan Singing Hall, Wangfa Snack Shop, Yongxing Grocery Wholesale Department, Wanlong Restaurant, etc. Simple and nice, one can give customers a sense of comfort, and the other can inspire and hope that their store business will get better and better, and the money will roll in. Fu, Tai, De, Chang, Xiang, Feng, Long, Fa, Fu, Yin, Gui, Jin, Qing, Feng, etc. are the traditional names used in my country. Such names play a very good role in the industries they adapt to. Effective, but be aware that if you don't use it well, you can easily fall into a stereotype.
How to give a good name to the company store, the method of naming the store
The method of naming the company by boasting
The method of naming the company store by using the method of naming the company by boasting: manufacturing and selling goods The ultimate goal is to sell the goods, and all the means used by the owners, including advertising, services, naming, etc., are all centered on this fundamental purpose. Boasting that the company's products have a long history, excellent reputation, reliable product quality, and wide popularity among consumers is an inevitable approach that owners will take. Bragging has three functions: first, to cheer yourself up, enhance self-confidence, and at the same time set a goal for yourself; second, to add a little psychological pressure to competitors; third, to attract customers and give people a sense of trust. The method of naming is as follows:
Boasting about status.
This is to boast of its strong position in the competition. For example, the "Jincheng Crafts Society" was established in Shanghai in 1926. The meaning of its name is that it is like a Jincheng soup pool and cannot be defeated in the competition.
Boast about your craftsmanship.
For example, the purple sand ceramics shop "Tie Hua Xuan" in the Old Town God's Temple in Shanghai is known as "Tie Hua Xuan" because although the founder Dai Yuping is a businessman, he is good at calligraphy and painting, and has superb carving and knife skills. He is good at carving characters on pottery. "Iron painting and silver hook", so the boast was used as the name of the store.
Boasting about the high-quality manufacturing technology of its products.
For example, Shanghai Jingyi Optical Company was named after the idiom "Striving for Excellence". Because Dr. Sun Yat-sen once wrote the inscription "Striving for Excellence" for the company's Guangzhou branch, it became famous all over the world and its value doubled.
Boast about quality.
This method is often used in trademarks, such as Changsheng brand toothbrushes and Everlasting brand bicycles after liberation. It is often used in the catering and cosmetics sectors in company names, such as Zhiwei Guancai Restaurant in Hangzhou, Weiweizhai Restaurant in Shanghai, and Tianchu MSG Factory, which produces Foshou brand MSG. In the 1930s, there were several companies producing MSG in Shanghai, all named after "Tian", such as Tianyi Factory, Natural Factory, Tianyuan Factory, Tianxiang Factory, including Tianchu Factory's trademark "Buddha's Hand". These names are all self-proclaimed. The quality is so high that even the Buddha would reach out after hearing it.
Boasting about being cheap.
The most typical one is Bianyifang Braised Roast Duck Restaurant. The person who created this brand name was Sun Tzu Jiu two hundred years ago. He worked hard to sell low and sell more. Although the raw chicken and duck embryos and barreled chickens he produced were better than others, the selling price was lower than others. As time went by, Sun Tzu Jiu's chicken and duck workshop was called "Bianzi Fang", no matter whether it was a wealthy family in the palace or a large restaurant in the city. As soon as I went back and forth, the name Bianyifang spread, and later the owner simply used it as the name of the store.
How to name special characters
How to name company stores using special characters: There are two types of special characters: one is the customary word used in certain industries; Certain industries formed during the long-term historical development are particularly fond of words.
Use the customary words used in certain industries
For example, traditional Chinese medicine stores like to use the word "tang", such as Tong Ren Tang and He Ni Tang in Beijing, Hu Qing Yu Tang in Hangzhou, Cai Tong De Tang and Tong Han Chun Tang in Shanghai. etc.; Western pharmacies use the word "fang", such as Huamei Pharmacy, Huade Pharmacy, Guanxin Pharmacy, etc.
Western restaurants use the word "社", such as Deda Western Food Club, Haihong Western Food Club, Swan Pavilion Western Food Club, Huamei Western Food Club, etc.
The word "hall" is used for barber shops, such as Nanjing Barber Salon, Xinxin Hair Salon, Red Rose Barber Salon, White Rose Barber Salon, etc.
Shanghai restaurants like to be called "restaurants", "restaurants" and "restaurants", such as Lao Wangxing Restaurant, Laosi Ruchun Tea House, Xinya Cantonese Restaurant, Jie Er Jing Sichuan Restaurant, Dahongyun Restaurant, Dafugui Restaurant, Xinlao Banzhai Restaurant, Songhe Tower, Songyun Tower, Jinghua Restaurant, Tianfu Restaurant, Luyangcun Restaurant, Meilongzhen Restaurant, etc.; while hotels like to be called "hotels" such as Jinjiang Hotel, International Hotel, Hengshan Hotel Restaurants etc.
In the past, restaurants in Beijing were divided into two categories. One type is called "restaurant", which can host large-scale banquets with dozens of banquet tables at a time. It also has theaters for banquets, such as Fushou Tang, Huixian Pavilion, Fuquan Pavilion, etc. The other type is called "Restaurant", which mainly sells seasonal snacks and offers a variety of dishes. Customers can cook whatever they want, and also holds small banquets, such as Tai Feng Lou Restaurant, Zhimei Lou Restaurant, Cuihua Lou Restaurant, etc., which also have two functions. , such as Dongxinglou Restaurant and so on.
In the long-term naming process, words that certain industries particularly like to use have been formed.
These words used in formal names seem to have a communication effect, allowing people to know what industry it is at a glance.
For example, silk shops use the word "xiang". There are Ruifanyang, Ruishengxiang, Ruizengxiang, etc. in Beijing; Yiyixiang, Xie Dayang, Dachang Yang, Gongdaxiang, Huadaxiang, Baodaxiang, Xindaxiang, etc. are available in Shanghai.
Fruit shops use "Feng", such as Dafeng, Jiufeng, Changfeng, Yongfeng, Lifeng, Huafeng, Nianfeng, Weifeng, Zhaofeng, Qingfeng, Qifeng, Baofeng, Linfeng, Guofeng, Qingfeng, Nanfeng, Chunfeng, Haifeng, Taifeng, Qinfeng, Yuanfeng, Cuifeng, Suifeng, Yingfeng, Fengnian, Fengle, harvest, high yield, lush, plump, etc.
The word "ren" is commonly used in pharmacies in Beijing, such as Tong Ren Tang, Hong Ren Tang and Le Ren Tang.
Region and local characteristics naming
Place names, names of places of interest, foreign names, serial numbers and physical objects sold are combined into the name. Such as Laobian Dumpling House, Chongqing Hot Pot, Xibaotai Restaurant, Laoye Court Grain Store, Paris Night Club, California Beef Noodle House, First Department Store, Third People's Hospital, etc.
Examples: Great Wall, Ancient City, Yellow River, Huashan, Tsingtao Beer, Huzhou Old Kiln, etc.