Special word naming method
There are two types of special words: one is the customary word used in certain industries, and the other is the special words formed in certain industries during the long-term historical development. Like words. The word "tang" is used in Chinese pharmacies, such as Tongrentang, Cai Tongdetang, etc.; the word "fang" is used in western pharmacies, such as Huamei Pharmacy, Guanxin Pharmacy, etc.; the word "she" is used in western restaurants, such as Huamei Western Food Club, Deda Western Restaurant wait.
The auspicious naming method
The words "Xing", "Long", "Yuan", "Mao" and "Fa" often appeared on the signboards of old shops. This is the reason why businessmen in the old days liked to seek good luck and pay attention to oral charm. For example, the time-honored Yueshengzhai was founded in 1775. The name of the store is "Yueshengzhai", which means "prosperity of the moon and the moon"; it was the first brewery founded by a Chinese. Beijing's Shuanghesheng Five-Star Brewery was founded by Shandong natives Zhang Ge and Hao Sheng. The name "Shuanghesheng" means "a joint venture by both parties, with abundant financial resources."
Apply to the naming method
Use the auspicious words that the public likes in the names of the company's stores to cater to the customers' psychology of seeking happiness and attract business.
Name combination method
For example, the Japanese Panasonic Electric Company and the American Ford Motor Company we mentioned earlier belong to this type of naming method.
Ya character naming method
This method of naming stores is a unique commercial naming method in China. Because China is influenced by Confucianism, there is a traditional concept of emphasizing literature and suppressing business, so some businessmen also name commercial places like literati's study rooms, such as "Zhai", "Pavilion", "Xuan", and "Ju" , "garden" etc.
Common proverb naming method
Spoken proverbs are more colloquial to the people, and the names of companies named using proverbs can be accepted by the majority of the public. The famous Wang Mazi, Goubuli, etc. are all named after common sayings. The loud names such as "Haochilai" Melon Seed King and "Xiandelai" Spare Ribs give people a sense of intimacy.
Homophonic naming method
Using this method of naming may seem like a coincidence, but it actually has ulterior motives and makes people read it interestingly. For example, Yu Pinghan, a Shanghai boss, named The name of the store is "Yu Liang Liang Pharmacy", which is phonetically homophoned with "you have conscience", which makes the public feel that the owner is sincere in doing business and not making illicit money.
The bragging method of naming
Using the bragging method to name is mainly to realistically reflect the advantages of the company's reputation, product quality, etc. in the company name to increase confidence in oneself. , put pressure on opponents and give the public a sense of trust. For example, the meaning of Shanghai Jincheng Crafts Society is that it is invincible like Jincheng Tangchi in the competition. The meaning of Shanghai Jingyi Glasses Company is that the company can strive for excellence in all aspects.
Logo nomenclature
Logo nomenclature mainly uses physical objects as symbols to highlight the distinctive features of the company. Now it has developed into a part of CIS internationally. The famous The Black Monkey Hat Shop uses a wooden black monkey as its shop door to show its historical tradition and distinguish it from other hat shops.
Brand naming method
Brand naming generally means that after a company creates a famous brand product, it then uses its own brand name as the company name, such as Shanghai's former Green Treasure The Gold Pen Factory and Shanghai Phoenix Bicycle Company both named their companies after their respective brand products "Lubao Gold Pen" and "Phoenix".
Seeking foreign naming methods
Reform and opening up has opened the door for China to the world. Especially after China joined the WTO, the pace of integrating into the world has accelerated. The Chinese people are willing to accept foreign ideas. Things, including names, also require the foreign public to accept our products, so a general trend of foreign names has emerged, and using foreign names to name the company is also a good way.