1. According to the data of the Institute of Massive Arithmetic and Arithmetic E-commerce, from the perspective of the content playback volume of Tik Tok's maternal and child segmentation category, articles closely related to baby's sleep, daily use, washing and nursing have the highest playback volume, followed by content playback related to baby's complementary food. The content of baby skin care products increased the most year-on-year, indicating that the baby's skin problems have received more concern and attention.
2. According to the statistics of 2.Cas data, the TOP 1000 account with the fastest growth in August and the subdivision label # Maternal and Child Care, it is found that only 1 19 account has more than one million fans, and a large number of accounts are still in a difficult "climbing" stage. 、