The process of company name dissemination is a process of adding points. The longer it circulates and the wider its spread, the higher the value of the name. When naming their own steel companies, they all feel that naming the steel company is a particularly difficult task. Here is a little knowledge about department store naming for your reference.
Steel company naming method
1. Naming method of special words
There are two kinds of special words: one is the conventional word used in some industries; Kind is a particularly favorite word formed by some industries in the long-term historical development.
2. Kyrgyz nomenclature
The words "Xing", "Dragon", "Yuan", "Mao" and "Fa" often appear on the signboards of old stores. This is why businessmen in the old days liked to seek luck and pay attention to their words. For example, Yueshengzhai, a time-honored brand, was founded in 1775. Its name is Yueshengzhai, which means "prosperous every month." Beijing Shuanghesheng Five Star Brewery, the first brewery founded by Chinese, was founded by Shandong natives Zhang Ge and Hao Sheng. It was named "Shuanghesheng", which means "a joint venture between both parties with strong financial resources".
Three. Naming of place or space
The nomenclature uses the name of place or space as the name of the enterprise. In world enterprises, place names are often used as brand names with local characteristics. For example, Cognac is a place name in France and is now a common brand for many famous brandies in France. Champagne is a place in France that is famous for its delicious wine, so Champagne is a famous brand. Marlboro, the famous trademark, is the name of a small town, and Santana is a famous and prosperous place. Ordos, like China, is also an international enterprise named after a place. Steel company names, complete collection of steel company names
Fourth, colloquial naming methods
Spoken proverbs are colloquial, and most people can accept corporate company names named with colloquial proverbs . The famous Wang Mazi, Goubuli, etc. They are all colloquial names. Famous names such as "Delicious" Melon Seed King and "Fresh" Pork Ribs give people a sense of intimacy.
Creative verb naming methods
There are many international business names that have little actual meaning. Some are just a combination of letters, some are sound effects, effects, etc. There are some numbers, but they are all very creative. There are many examples of companies named: Like Kodak, "Ke - Gundam -" originally referred to the sound the camera itself makes when the shutter is pressed. Due to its special sound effect, it soon became a trademark of Kodak Company.
Intransitive verb character naming
Today, international companies named after characters can be seen everywhere, and some of them are even famous. It refers to directly using the person's name as the company name. The advantage of naming a character's business is to use the character's reputation to influence the product. Among today's international brands, character naming accounts for a large proportion, affecting almost all types of companies. Food companies include: McDonald's and KFC; clothing companies include: Pierre Cardin, Versace, Li Xian, Li Ning, Chanel, and Mengjiao; alcoholic beverages include Hennessy and Martell; there are many types of cars, including Ford, Mercedes-Benz, Toyota, and Rolls-Royce Rice, China. Pharmaceuticals, Wangan Computer, Hilton Hotel.
Steel company naming principles
1. The name of the steel company must be easy to read, remember and write.
Only a catchy trademark can impress consumers. Avoid words that are difficult to pronounce, weird, and awkward, and try to name them with familiar and easy-to-read words. Some people use symbols that are larger than the name as a trademark, and some people use some fonts to express the characteristics they think the brand should have, emphasizing the characteristics of the trademark and ignoring whether the trademark is easy to pronounce. Some people choose fonts that are difficult to recognize. Ease of recognition is the most important factor to consider when choosing a trademark.
2. The name of the steel company must be able to map the industry category of the company.
A successful name should be able to explain some important performance of a product, or imply some essential characteristics of this product category, thereby strengthening product positioning. Let consumers feel the benefits of the product through the product name, and the effect will be more attractive.
3. The name of the steel company must be short and prominent.
The screen name needs to be entered into the computer, so it should be short and easy to spell. In fact, all brand names should not be complicated and difficult to remember. The words, syllables and letters of a brand name are precious. You should not use long words when you can find short words. Especially with technology products, if you want to have a broad customer base and not just those early adopters, you should have a simple name that appeals to non-technical users. A simple name can achieve a concise and clear effect and help improve consumers' awareness of the brand.
4. The name of the steel company should be in line with the corporate philosophy and service purpose.
This will help shape the corporate image. For example, the word "Bluebird" in "Bluebird Mansion" really looks like an island in the blue ocean. It is quiet and peaceful, and in order to provide people with a place to rest, it pours "blue bird love" into consumers, thereby establishing a good corporate image. In short, the criteria for judging a company name are: whether it is easy to remember, whether the image is clear, whether the expressive ability is strong, how unique it is, and whether it is easy to spread. A company name should be a perfect combination of “sound, shape, and meaning” to achieve good-looking, easy-to-remember, and good impressions.
5. The name of the steel company should have a unique meaning.
Brand recognition is closely related to whether the name is unique and distinctive. Ideas expressed in fresh ways often draw us to listen carefully. Completely coined new words such as Xerox, Exxon, etc. Short, powerful, distinctive, and easy to remember. The most common way is to use strange metaphors. This simple method allows you to connect one image to another and increase your focus.
6. It is best to use alliteration in the name of a steel company.
Rhyme or alliteration is a sure way to make your brand memorable. Repetition of sounds such as Volvo, Coca-Cola, Rolls-Royce, etc. Very helpful in strengthening memory. The vowels and consonants of these names are separated and the syllables are repeated. They have a poetic structure that not only looks beautiful, sounds pleasant, but is also catchy to read. If you divide their syllables into four parts, they have a rough A-B-A-B structure, which is an ideal combination for words in all languages.
7. The name of the steel company should be concise, clear and grand.
Succinctness does not mean short words. A concise name repeats only a few letters of the alphabet. A concise name is easy to spread, concise and clear at a glance. Not only is it easy to attract customers, but it also greatly increases the possibility of people spreading the name word of mouth. It can convey a wide range of meanings to consumers, help arouse brand associations, and stimulate the desire to spread.
Things to note when naming steel companies
1. The name of a steel company can use "homophonic" cleverly, but do not use "evil".
Homophone naming is a common method in the naming process. Because the Chinese language is broad and profound, using homophonic words does have the unexpected effect of "turning decay into magic". This is also the reason why many people are willing to take the name "homonym" to achieve innovative and unique effects. What needs to be reminded is that although "homonym" is easy to use, it should not be "evil". Naming is a serious matter and needs to be chosen carefully. Naming with "homonym" is a "double-edged sword", which has both opportunities and risks for innovation. The risk is to never be opportunistic and take an evil name with "evil" thoughts and attitudes. The shopkeeper in previous media reports was a negative example. He thought he was being clever by using homophones, but everything would be fine and he would eventually get the punishment he deserved.
2. The naming of steel companies should not touch the red lines of customs and laws.
China is a multi-ethnic country with different customs, national beliefs and taboos. Therefore, when choosing a name, you should consider avoiding things that may violate national unity and avoid using words that discriminate against famous ethnic groups. At the same time, laws and regulations should be strictly observed during the naming process, and names that violate laws and regulations must not be used. Otherwise, you can only bring shame on yourself and lose more than you gain.
3. The name of a steel company should consciously resist bad names and common names.
There is nothing wrong with a company name that is popular, convenient, and easy to remember. But we must also grasp a certain degree and never go too far.
Otherwise, if you give it a common name or a common name, the meaning will be completely different. There is only one word difference between "vulgar", "vulgar" and "vulgar", but it is "a slight difference, a thousand miles away", and they are not on the same level at all. In other words, naming must first have a moral bottom line. In order to attract people's attention, please others, and to be "novel and unique", some people rack their brains to come up with names that are vulgar, flashy, and vulgar, so that people will never forget them. Instead, it is self-defeating to beg for wood and fish at the expense of wealth. As we all know, a beautiful, refined, elegant and generous name will also be memorable. It is better to be "famous" than "infamous".