WEY is a high-end SUV brand owned by Great Wall Motors and was established in 2016. Currently, *** has launched four SUVs, three fuel models: VV7 (medium-sized SUV), VV5 (compact SUV), and VV6 (medium-sized SUV). The P8 (medium-sized SUV) is a plug-in hybrid model. The model is priced at 15 -200,000. Each model has achieved good market performance after being launched on the market, and its main competitor is Geely's Lynk & Co brand.
WEY is a name and a motto
WEY is the English surname of founder Jack Wey. It is the first Chinese car brand named after the founder's surname. It is not only a symbol or a nickname, but also a promise made by Wei Jianjun, the founder of the WEY brand, in his own name: to defend the WEY brand with ingenuity, just like guarding the highest honor and belief; to defend the WEY brand with the dream and determination of the founder of China's luxury SUV , writing about the accumulation of glory and the development of the times.
WEY is a flagpole and a benchmark
And WEY's LOGO is the artistic image of the flagpole of the landmark building Baoding Governor's Mansion in Baoding, China, the hometown of Great Wall Motors founder Wei Jianjun. The English word below the flagpole is Baoding POATING. It pays tribute to the hometown, the starting point of the national brand, and sets a brand benchmark as "China's luxury SUV leader".
Wei Jianjun believes that “with the rise of a new generation of consumer groups, their requirements for cars are no longer just a means of transportation, but a symbol of self-style and a guarantee of quality life. Compared with the luxury cars on the market Different from luxury and coldness, a luxury SUV that has no sense of distance and is affordable can allow ordinary people to have an excellent driving experience. This is the mission of WEY brand cars. "
WEY brand "luxury". The positioning of "young, affordable" has also been recognized by many consumers. In 2018, nearly 140,000 vehicles were delivered. Among them, VV6 was launched in August 2018, so the total sales volume was not high. But for a young brand, this performance is already good. It is hoped that the establishment of WEY can change the landscape of the domestic luxury SUV market and open a new era of luxury SUVs.