20 12 65438+ 10/01,Taobao Mall held a strategy conference in Beijing, announcing the replacement of the Chinese brand "Taobao Mall" with "Tmall". Zhang Yong, president of Taobao Mall, said that on the one hand, the name "Tmall" sounds similar to Tmall, and more importantly, with the development of B2C, consumers need brand-new synonyms linked to Alibaba platform, and "Tmall" will provide a consumer platform with clearer positioning and style.
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2018165438+1October 26th, Tmall was upgraded to "Big Tmall", forming three sections: Tmall Business Group, Tmall Supermarket Business Group and Tmall Import and Export Division. Jing Jie, the former president of Tmall business group, will continue to serve as the president of Tmall business group; Former CEO Assistant Li Yonghe will be the president of Tmall Supermarket Group; Liu Peng, the former general manager of Tmall Import and Export Division, will continue to be the general manager of Tmall Import and Export Division. Ali artificial intelligence laboratory led by Chen Lijuan entered the group's innovation business group.
2065438+In March 2009, Tmall and Sesame Credit announced the opening of "credit purchase" to the whole industry. Users with sesame score above 650 can try it for 7 days and then pay. At present, credit purchase has covered nearly 50,000 products of Tmall, including mobile phones, 3c digital products, home appliances, musical instruments, clothing, automobiles, homes, beauty cosmetics and fast-moving consumer goods.
Baidu Encyclopedia-Tmall