After Yang's death, Li, a native of Shandong, became the new shopkeeper of Quanjude. Previously, he worked as an accountant in another restaurant. When Li Gang took office, debt collectors came to you one after another.
In order to deal with these debt collectors, people were sent to wrap some gravel in red paper as silver and sandbags as flour. But these methods, although temporarily sent away those debt collectors, can not be dealt with for a long time after all. After a long time, debt collectors will not only make trouble at home, but also ruin Quanjude's reputation. However, at that time, Quanjude was really short of funds. In desperation, the shrewd Li came up with a way to kill two birds with one stone-to start issuing duck tickets to pay off debts.
Quanjude issued duck tickets during Tongzhi, Guangxu and Xuantong years, especially when Quanjude built a two-story building. In order to raise funds, a large number of duck tickets were issued. 1923, Quanjude stopped issuing duck tickets. It is a pity that Quanjude failed to leave a duck ticket due to social unrest and vicissitudes.
Quanjude duck tickets are printed on red rice paper. The duck ticket is rectangular, with two corners cut off at the top and the words "Quanjude Duck Shop Ticket" printed on the head. The contents of the bill are: take two roast ducks, pay a certain amount of money, and sign the red seal of Quanjude at the signature.
Soon, Beijingers will give each other tickets for Quanjude Roast Duck when they visit their homes on holidays. This kind of duck ticket not only replaces the oil duck, but also can be given as a gift to relatives and friends, which is very affordable (just like today's supermarket coupons and transportation cards). Naturally, this convenient and decent duck ticket quickly became popular in Beijing. Due to good management, after three years, all the debts owed by Li Lao's shopkeeper were paid off.
In addition to thinking about management, Li is also unique in management. In order to win more customers, he personally went to other restaurants to find an excellent foreman (equivalent to a foreman). A good leader must have a very good memory. He knows his identity once, and he will react immediately when he comes next time. Guests will be very happy and become regular customers from now on. In addition, in order to convince every customer that Quanjude's products are genuine, Li also set up a special sales office when customers choose roast duck. The seller showed the live duck to the guest and asked the guest to write an inscription on the duck, indicating that the duck was his. This has won the appreciation of many guests.
Li also has strict requirements for the Shandong guys in the store. At six o'clock every morning, the guys in Quanjude get up and start a busy day. He asked the guys to behave in their daily lives and not to ruin the image of Quanjude. There was once a guy who was fired just because he saw a vulgar flower drum show. For those drug addicts or opium addicts, Li asked them to leave without mercy. He is reasonable to other honest people in the shop. If a young man is going to get married, Li will go all the way to attend their wedding, celebrate them and send a thick red envelope. So it won the hearts of the people.
From Wu to Zhang.
Just as Li was preparing for a big fight, the first direct war broke out in 1 June, 922, and the direct warlord Wu won. For a time, the news that all kinds of shops will be looted by soldiers is endless, and the shopkeepers on Qianmen Street are worried.
On this day, an officer came from Quanjudeli and claimed to be the quartermaster of the Wu army. He told Li that in order to reward the three armed forces, Wu Dashuai asked Quanjude to prepare 200 tables of food, and each table must be served with a duck. This is almost an impossible task for Quanjude. But to everyone's surprise, he decisively took over Li's task. Because in his view, if you don't pick up, you may offend the military and bring trouble to Quanjude. And then, for Quanjude, it is undoubtedly a good opportunity to expand its momentum and expand its business.
Subsequently, Li mobilized all the staff of Quanjude, purchased kitchen utensils, hired chefs, and went to the duck farm to select fine varieties of ducks. Finally, on the celebration day designated by Wu, he completed the task that everyone thought impossible at first. Since then, Quanjude has gained a great reputation in Beijing and its customers are full.
Under Li's management, Quanjude's business is booming. At this time, I didn't forget Li Lao's dream of carrying a big sedan chair. In March this year, the two-story building of Quanjude was finally completed.
However, not long after, not far from Quanjude, a roast duck restaurant almost identical to Quanjude opened. The shopkeeper is in charge of the general ledger in Quanjude. Because of the contradiction with Li, he left Quanjude, opened this roast duck restaurant called "Hua Ying Quan" and sang an anti-Quanjude play. It is also named "Hua wins the world", which means that it will definitely win Quanjude.
After learning this news, Li led Quanjude's colleagues to congratulate him on the opening day and sent a plaque. However, the move did not impress Hua Yingquan's boss Li. In order to completely destroy Li and Quanjude, Huayingquan's boss even encouraged Quanjude's small owners to secretly sell Quanjude to an American. After learning the news, Li was heartbroken. But he soon discovered the truth: Americans don't buy Quanjude, which used to be roast duck. This is a false alarm.
1In September, 924, the second Zhifeng War broke out, and the warlord Zhang defeated Wu and occupied Beijing. At this time, Hua Yingquan, the boss who had been worried about Li, went to Zhang Chu to inform Li that Li was arrested on the grounds that Li had hosted a celebration banquet for the Wu Department in those days and was charged with "supporting the civil war". In order to save Li, Quanjude's Tang Tou and his buddies carefully prepared a "guessing boxing banquet" on the occasion of his 60th birthday, which greatly delighted the arty lovers, and Li was finally released.
Retire from the torrent and go to the countryside to support the elderly.
Li, who survived the disaster, returned to Quanjude, and also managed with care. In order to attract more customers, he also launched a "low-priced duck" for the working people at the low peak hours every afternoon, and Quanjude's business became more and more popular. Huayingquan, who has been playing the devil's advocate, eventually closed down due to poor management. By the end of 1930s, it was recognized that the quality of Quanjude Roast Duck had surpassed the time-honored cheap square and became the first in Beijing.
After winning the top spot in the first roast duck restaurant, Li decided not to develop Quanjude. Because he has no shares in Quanjude, he gave all the money he earned to everyone except the boss.