How to name a trademark? When manufacturers name their products, what are the rules for naming trademarks? One of the rules is to be prepared for emergencies. Just like car lovers like to have spare tires, companies often have to maintain a certain number of brand names (already registered or under construction) so that they can be supplemented at any time if a crisis arises. After being slapped by government agencies, immediately switch to a new brand to minimize the risk. Rule 2: Don’t be confused. Coconut juice is the trump card in the fruit and vegetable juice market, so it has become an object of imitation. There is a manufacturer in southern Taiwan that also produces fruit and vegetable juice, but named it "Coconut Juice". An unintentional mistake caused a commercial ban (because it was too similar to others, so trouble immediately followed). Rule 3: Be true to the name of the product. Pay attention to the fact that it can be seen at a glance. It will let people know what you are selling in one second. This is more likable and can save a lot of advertising costs. There is a brand like "White Castle" in the United States. Guess what? It is a household name underwear! It is difficult for ordinary people to even think that it is related to clothes. Someone told the author that she always couldn't figure out "Makro". She always went to the wrong place every time she went on a date, which was very nerve-wracking. The heavily advertised "Xizhilang" and "Let's talk about it after eating" clearly have the artistic conception of eating, and the naming rules will not make people misunderstand or make it difficult to identify. Rule 4: The product name is clear at a glance. If you want to be short and concise, and easy to read and remember, it is often hard to find. "Master Kong" is a typical example of simplicity. In addition to being easy to remember, it also has added psychological value (it is not a brand product, but it means health). The release of "Coconut Juice" is really exciting. It is bold, trendy, easy to think of and easy to remember, especially the product has a strong connotation, just like the pure fragrance of coconut milk. Rule 5: Facilitate design. Businesses that place more emphasis on advertising usually ask design companies to design standard characters for their product names. In the past, copywriters never cared about whether the characters looked good or not, so the newly named standard characters were often either very bloated or weird. It is best to consider beforehand whether the printed products can be viewed or not, so as not to ruin a century-old plan. Rule 6. Proper names. Proper names are the exclusive signs of things. Only when the name matches the reality can it accurately reflect the characteristics of the thing and make it easy to pronounce and listen to. This is what the ancients meant by "justifiable words". Therefore, "according to the name" is an important principle of naming. There is an inventor in Taiwan named Wang Xingqin who invented a dual-purpose brush. One side is a brush and the other side is soap. It can also be connected to the faucet, which is very convenient to use. He painstakingly named it "Yuanyang Brush", which was very romantic. After being luxuriously packaged, he put it on the market, but its sales were extremely poor. Later, after others revealed it, it was discovered that people mistakenly regarded this brush as the brush used to brush the north. It turns out that the problem lies in the name. People associate it with "mandarin ducks playing in water". The back brush is too hard, so the sales are naturally not good. It can be seen how important it is to match the name with reality.