definition of product name
definition of product name, which shall comply with the provisions of the trademark law. Some brands are famous in the world, and there are professional organizations in the United States that name products. They will match 26 English letters into various names. Let's take a look at the product name definition. Product name definition 1
The product name is "brand name". A good brand name must be concise, easy to read, easy to remember and easy to write.
the product identification should have the product name.
the words used for product identification should be standard Chinese. You can use pinyin or foreign languages at the same time, and pinyin and foreign languages should be smaller than the corresponding Chinese. The font height of Chinese characters, numbers and letters used in product identification should be greater than or equal to 1.8 mm;
product identification should be clear, firm and easy to identify;
the product name includes both Chinese and English, or Chinese pinyin. There are also enterprise or product abbreviations corresponding to the full name, such as ZTE Corporation, abbreviated as ZTE, and abbreviated as ZTE in English.
enterprise or brand names have a unified standard font, standard color and standard size to distinguish them from similar enterprises or products. Enterprise and product names are applied to all aspects of the company's operation, such as daily products, services, office work, marketing behavior, etc., forming a complete and unified enterprise CI system. Therefore, the product name is the most important element in the enterprise identification system.
The product name shall indicate the true attributes of the product and meet the following requirements:
(1) Where there are provisions on the product name in the national standards and industry standards, the name specified in the national standards and industry standards shall be adopted;
(2) if there are no provisions on product names in national standards and industry standards, common names or common names that will not cause misunderstanding and confusion among users and consumers shall be used.
the product name can be used as a registered trademark, but it should comply with the provisions of the trademark law. Definition of product name 2
Difference between product name and commodity name:
1. Different concepts:
Product name is "brand name". A good brand name must be concise, easy to read, easy to remember and easy to write. There are professional organizations in the United States that name products. They use computers to match 26 English letters into various names. Some brands are famous in the world, such as Klim, Kodak and so on.
commodity names refer to the names of commodities used to distinguish them from other commodities, which can be divided into general names and specific names. The common name of a commodity is used to distinguish different kinds of commodities, and the specific name of a commodity is used to distinguish specific commodities and specific objects of the same kind of commodities.
2. Different specifications:
The product name can be used as a registered trademark, but it should comply with the provisions of the Trademark Law. The product name contains the full name in both Chinese and English, or Chinese Pinyin. There are also enterprise or product abbreviations corresponding to the full name, such as ZTE Corporation, abbreviated as ZTE, and abbreviated as ZTE in English.
the generic name of a commodity is not significant and cannot be registered as a trademark; As long as the specific names of commodities do not violate the provisions of Article 11 of the Trademark Law, most of them can be registered as trademarks, such as: 21 Jinweita, Maotai Liquor, Toothpaste with Two Faces, etc. They are both specific names of commodities and registered trademarks of commodities.
Differences between trade names and trademarks:
1. Trade names are popular, owned by the public and can be used by everyone; Trademarks are special and exclusive.
2. Common names of commodities are used to distinguish different kinds of commodities, and specific names of commodities are used to distinguish specific commodities and specific objects of the same kind of commodities; Although trademarks are also used to distinguish goods, they are mainly used to distinguish producers and sellers of different goods.
3. The generic name of a commodity is not significant and cannot be registered as a trademark, because it can not only distinguish different producers or sellers of the commodity, but also turn the address that should belong to the public into a specific person's monopoly, resulting in undue monopoly; As long as the specific names of goods do not violate the provisions of Article 11 of the Trademark Law, most of them can be registered as trademarks.
4. The name of the commodity is naturally generated without going through any formalities; A registered trademark must be approved before it can become a registered trademark.
5. Generally, the names of commodities are not protected by law. Only the names of well-known commodities can be protected by the Anti-Unfair Competition Law. Product name definition 3
How to name a product?
Naming module (explosive naming method)
Choose words that are easy to remember and convey. Names and publicity slogans must clearly point out the characteristics of the goods, so that people can know what the goods are at once. In addition, names and slogans should also make consumers immediately emerge with specific images, which are easy to remember and convey. If it can't arouse the hearts of consumers who want to tell others, then the name and propaganda slogan will be difficult to spread widely. Choose words that are large. It is very important to stir up ripples in your home.
in order to achieve this goal, the most effective way is rhetoric. Rhetoric is a unique and different way of using words when listening to people or reading books. As long as rhetoric is used well, the interest of the receiver can be effectively stimulated. The thoughts in the brain are not flat and straight. Rhetoric can make the words change a little, and the recipient is stimulated, which will leave a deep impression in the heart.
Rhetoric that makes people feel excited, excited and angry
Whether people will be moved depends on the subtlety of what they want to express when they are transformed into words or words, and a large degree of transformation can change people's perception (perception and view of things). For example, saying "you are so white" to a woman with white skin is quite different from saying "your skin is like snow", which brings people a throb. The content they want to express is the same, but the expression of snow metaphor has a great degree of transformation, which can bring people greater capture.
why should it give people a bigger throb?
this is to create gaps in our daily life. We are tired of the unchangeable daily life, hoping to get rid of the existing state and change our consciousness from a static state to a dynamic state. The unchanging daily life is static and boring. If you can get in touch with a big change and feel a big throb, your heart will move with it. That is to say, it makes us feel excited, excited or angry. In this way, our view of things will also change. Touching people's hearts can change consumers' perception.
what can realize this transformation is rhetoric. Rhetoric has a good effect. As long as we understand the above structure and make good use of it, we will certainly be able to impress people.