If a company has a very good name, it can help it quickly increase its popularity and expand its business scope. But if it is a bad name, it will hinder the development of the company. It can be seen how important the influence of the name is. So if an electronics company wants to enter the market quickly and gain more customers by naming it, what are the techniques? Please follow the editor’s footsteps and read on!
Unique naming method
In the business world, this is the so-called "stickiness". The stickiness issue can get a little tricky though. Every company wants to have a distinctive name that is simple and easy to remember, yet remains timeless and memorable over time. This is a difficult task because naming trends change frequently and it can be difficult to find timeless names. Take Apple, for example. Back then, Jobs was determined to build the company into a world-class company. He thought of the story of Newton being hit by an apple. This story was not only well-known to every household, but also had a very meaningful meaning, so he named it "Apple"~ It is said that the original Apple trademark was " Newton under the apple tree." Recently, Apple released its new generation IOS11 at the Developer Conference. Along with IOS, there are many new products released. However, after all, the user base of these products is still not as large as that of the iPhone. What users are more looking forward to seeing is a device equipped with iPhone8 with IOS11. This time, some foreign media broke the news of iPhone8 equipped with IOS11. This time, some foreign media broke the news of iPhone8 equipped with IOS11.
Name combination method
It is to use the names of business people to name companies. For example, the Japanese Panasonic Electric Company and the American Ford Motor Company we mentioned earlier belong to this naming method. For example: Philips, named after its founder Gerald Philips, is reliable. Recently, Philips, a leading brand in the field of health technology, officially opened the "Philips Healthy Life Experience Center" at Beijing World Trade Center Tianjie Plaza. It hopes that through close contact and experience, the media and consumers can experience Philips' meaningful innovations in "health care". Integrated solutions brought by "the whole process".
Bragging method in naming
We can use the bragging method to name an electronics company, mainly to realistically reflect the advantages of the company's reputation, product quality, etc. in the company name, both It can increase confidence in oneself, put pressure on opponents, and give the public a sense of trust.
Name with connotation
Sometimes, company owners will choose meaningless names, which will take great risks, have no connotation, and make customers feel boring and have no ideas. To work with this, be sure to look up the international meaning of this name.
Special word naming
There are two types of special words: one is the customary word used in certain industries, and the other is the special words formed in the long-term historical development of certain industries. Character. For example, some pharmaceutical companies will use halls and rooms. Catering companies will use social media. Naming an electronics company
The positioning must be accurate
The name should be cleverly conceived and highlight the features. A distinctive and charming brand name should be able to reflect the advantages and characteristics of the company's products in design.