Dance studio business plan Part 3
Table of contents
1. Basic information of the dance institution;
Organization establishment time, registered capital , operating authority, employee size, etc.
2. Introduction to dance institution courses/dance institution services;
A brief description of the course setting and service system
3 , dance institution industry/dance institution market analysis
A brief analysis of the current status of the industry, market research, market capacity, market prospects, and consumer acceptance
4. Business status of dance institutions< /p>
Current market share, number of customers, brief analysis (remember that it is within 3-5 kilometers)
5. Financial analysis of dance institutions
The company’s cumulative investment, Introduction to income, profit assets, income statements, etc.
6. Dance institution partnership plan
Amount budget, shareholding ratio, financing period, exit method
1. Overview of the dance institution
1. Introduction to the dance institution
Detailed introduction of the current institutional background, team members, teaching staff, capital composition, etc. If there is no such thing, you can do it Default
1) Major shareholders of the dance organization
Name of shareholder, amount of investment, form of investment, share ratio
2) Introduction to the team of the dance organization
Core team, teacher introduction, operational ideas, management experience, etc., we must explain what are our advantages?
3) Basic structure of the dance institution
4) Teachers, employees, etc. of the dance institution
2. Operation and financial situation of the dance institution (written from the beginning)
3. Enrollment network and publicity of the dance institution; publicity budget, cooperative units, Recruitment network, strategic partners, etc.
4. The dance institution’s application ideas and business strategic planning; for example, what is the development direction in the near future and the next 3-5 years? What is the goal in the recent half year? Overall What is the annual goal?
2. Course introduction and service standards of dance institutions
1. Dance training course setting and service standards
2. Dance training core What is the competitiveness?
3. Registration of dance training brands
3. Dance institution industry and market
1. Dance institution industry situation; dance training industry Development trends, relevant policies, market potential
2. Market potential of dance institutions; analysis of dance training market capacity, market development prospects, consumer acceptance and consumption behavior
3. Competition analysis of the dance institution industry; comparative analysis of main competitors and their advantages and disadvantages, including courses, teachers, prices, environment, services, etc.
4. Dance institution income (profit) model; business charges, income model, from which business links and customer groups to obtain revenue and profits
5. Dance institution market planning; the institution’s sales revenue forecast for the next 3-5 years
4. Dance institution Marketing strategy
1. Dance training market analysis and customer groups
2. Dance training customer consumption analysis
3. Dance training marketing business plan strategy
(1) Enrollment network and publicity mechanism
(2) Promotional activity planning of dance institutions
(3) Advantages of dance institutions’ courses and service pricing
(4) Incentive mechanism for employees and standards for teachers’ class fees
4. What is the dance training service standard system?
5. Financial plan for dance institutions
< p>Financial forecast, and explain the basis for the forecast:Balance sheet of dance training project in the next 3-5 years
Cash flow statement of dance training project in the next 3-5 years
Profit and loss statement for the next 3-5 years
6. Dance institution investment plan
1. Dance institution investment method; explain in detail how much money the dance institution needs to invest in the future stage development , how much the institution can currently provide (there is no establishment to make a preset), and how much investment is required.
Financing amount, shareholding ratio, financing term
2. Purpose of funds (details of expenditures in each link, as well as an overview of investment proportions)
3. Exit method (detailed description, mid-way Methods after shareholders withdraw their shares, etc.)
7. Risk control of dance institutions
When starting a business, we cannot just think about the good side. We should take precautions to avoid potential or unknown risks. Describe the risks that may be encountered during the implementation of this dance training project and their countermeasures.
Dance Studio Business Plan Part 4
Background:
In recent years, with the continuous improvement of people’s material lives, more parents have begun to pay attention to their children. interest cultivation. As time goes by, parents realize that the real role of extracurricular training is to bring children a happy and happy childhood, learn to communicate with others, and cultivate their children's team awareness and collaboration skills, not just the kind of competition before. Relationships, individual education and personal development.
At present, the state is also increasing its efforts in policies. The state and the Ministry of Education have gradually improved and further implemented quality education. Many schools also have certain quality restrictions on student selection. At present, some excellent schools in Beijing have begun to require their students to have certain specialties and hobbies when entering school.
In Western countries with relatively developed material civilization, dance, music, and painting have long become one of the basic skills that every child must master.
To sum up, now and for a long time to come, there will be a lot of room for development and improvement in the specialty training industry for children across the country. And Lanzhou has the best time, location, people and people in Gansu. Lanzhou itself has many universities, which can solve the problem of teachers very well. Lanzhou is also a large and medium-sized city with a broad market. As the capital of Gansu, it is more open, more convenient, and has more exchange and learning opportunities than other places.
Purpose:
1. Through unremitting efforts and understanding and mastery of the training market, strive to build the first brand of dance training institution in Lanzhou, guide and standardize dance throughout Lanzhou Training industry;
2. Through serious and responsible school running spirit, we can truly help children and parents who are eager to grow and progress, so that children entering this institution can truly feel the joy of dance and dance;< /p>
3. By organizing and participating in various provincial and national competitions, the children who are studying can show their style in front of more people through dance.
SWOT analysis:
Advantages:
1. Information resources: Can directly establish the most direct relationship with various examination headquarters and master first-hand information and consultation, to better integrate with other provinces and cities across the country and establish good cooperation;
2. Excellent teachers: In terms of selecting teachers, it is not only the center’s own choice but also a grading test by students and parents The selection of the organization must have a reasonable mix of teachers, with the support of experts from the province and the efforts of most young dance teachers who have just left school and are striving for advancement;
3. Expert advantages: established with various examination centers Good relationships enable more experts and masters to come to the center to provide guidance and exchanges with students and teachers in the center.
4. Strict procedures: Adhering to the procedures and experience of Taiwan’s most successful training institution, we win with rigorous systems and excellent services. Excellent service is an inevitable condition for success.
5. Comfortable environment: The teaching environment does not necessarily have to be luxurious, but it must be comfortable, clean, and lively. All children like it very much. The areas are clearly divided and have significant functionality. The basic equipment is complete. After entering the center, parents and children will choose what they like. In short, parents or students will not be let into a seemingly grand but boring place;
A lot Parents will have their own ideas and purposes when choosing a dance training center. But it does not exceed a few important factors, and these factors are what a training center needs to focus on and improve the most. The center should put these factors at the top of its work and truly develop these factors into our advantages, so as to defeat other competitors because of good reputation from customers: well-known experts, excellent teachers, hard-working employees, comfortable Environment, warm service, rich activities, strict procedures.
Disadvantages:
The establishment and development of the center is a completely new system. In the current cruel environment of market competition, you will inevitably encounter a lot of pressure. After all, the establishment of a new center means starting from scratch. Market share and popularity are the center's biggest disadvantages.
Therefore, the preliminary work must start from the visibility and market share, and use the center’s advantages to gradually make up for the disadvantages brought by the "new".
Opportunities:
At present, the whole country is making every effort to increase investment in quality education. In many places, quality education has been placed in a very important position. In Beijing, many schools have imposed restrictions on artistic talents a few years ago. The Ministry of Education is also making every effort to increase quality education. Many parents have raised objections to the non-standard, incorrect and hodge-podge educational methods within the school. More parents choose to let their children study and research outside school.
None of the off-campus education institutions in Lanzhou are really strong and big. Most of the off-campus dance training institutions only care about immediate interests and do not have a standardized and correct system to lead and Support the dance training industry in Lanzhou and even Gansu.
Therefore, the center sets its goal based on this standard, and there will definitely be greater opportunities in the process of continuous efforts.
Threats:
Due to the current institutional problems, running schools is very simple, so many training institutions have appeared. In addition, there are some institutions that have been running schools in Gansu for many years and have a good reputation and mass base. Some of these institutions have almost divided the market through price, and some have long-term persistence, so this is the biggest threat to the center.
Management organizational structure:
1. General manager (one person):
1) Responsible for overall leadership, reviewing and approving the overall work plan and providing macro guidance for the work and supervision;
2) Coordinate major issues in the operation process;
3) Propose the appointment or dismissal of the administrative manager and financial director of the training center.
2. Administrative manager (one person):
1) Preside over the operation and management of the training center and organize the implementation of parliamentary resolutions;
2) Organize practical training center meetings Annual business plan and project plan;
3) Formulate the internal management organization plan of the training center;
4) Formulate the basic management system of the training center;
5 ) Develop specific regulations for the training center.
3. Office (two people):
1) Administrative staff
① Responsible for the maintenance and management of the daily office system;
② Responsible for the office logistics support work of each department in the office;
③ Responsible for the daily attendance of all office staff (each department);
④ Before the center has established a human resources department, establish a preliminary maintain the personnel management system and perform personnel management responsibilities;
⑤ Handle the center’s external reception work;
⑥ Organize various regular and irregular collective activities within the center;
< p> ⑦ Assist the general manager and administrative manager in handling external administrative affairs;⑧ Handle other related affairs in accordance with the central administrative management system;
2) Financial personnel
① Organize and collect various expenses, prepare accounting vouchers for economic activities, calculate expenses, and count various expense indicators;
② Receive raw material storage orders and sales invoices, calculate and review payments List and various accounts payable, review various records; review invoices and documents transferred by each business department; register and keep accounts;
③ Calculate accounts receivable and records of each branch and center ;Register and keep accounts based on invoices;Regularly check sales details with business personnel and supervise remittances.
④ Keep documents (checks, check reimbursement forms, check application forms, receipts, etc.), financial seals and cash; fill in cash checks, transfer checks and remittance vouchers; handle remittances, cash withdrawals and check transfer procedures; Handle international balance of payments declaration procedures; conduct daily inventory and settlement of cash on hand; issue repayment receipts, payment receipts and customer payment receipts; preliminary review the legality and authenticity of cash reimbursement documents, and handle cash reimbursement procedures.
4. Academic Affairs Department (one person):
Responsible for the research, development and organization of dance art education categories and projects, the design and creation of courses, and the teaching syllabus and test syllabus The formulation and completion of basic teaching work.
5. Planning Department (one to two people):
① Responsible for overall control of the center’s planning work: including organization, participation, and guidance in the formulation of planning plans, review and approval of media activity plans, Complete the overall planning, creativity, design and submission of the center's promotion, guide project planning and design, and cooperate with the completion of daily promotion and publicity work;
② Complete the integration, planning and design of all identification systems, and organize large-scale internal events Planning;
③ Responsible for brand promotion and planning work, establishing and developing corporate culture, product culture, market culture and management culture;
④ Responsible for formulating and improving various overall marketing plans and specific implementation plans, and be responsible for completing the development, liaison, and coordination of relevant organizations and institutions in the planning;
⑤ Improve the various business processes of the department’s planning work, and do a good job in business division of labor and daily supervision and implementation;< /p>
⑥ Responsible for the daily maintenance and updates of the dance committee website.
6. Membership Department (one to three people):
① Manage and develop unit members, teacher members and family members, and cooperate with the planning department to implement member activities.
② Responsible for the establishment of the member service system, the branding of the member organization system, the operation and management of member units, the development of media release channels, and the organization and planning of media activities;
Regarding the domestically recognized Dance education system:
1. Chinese ethnic and folk dance grading examination? Increase interest, learn easily, entertain and educate, and lay a solid foundation
Chinese ethnic and folk dance grading examination is the ** of the Chinese people *Dance examination organized by the Chinese Art Vocational Education Society of the Ministry of Culture and the People's Republic of China. It is currently the only Chinese ethnic and folk dance grade examination and evaluation institution in China.
The teaching materials for the Chinese National Folk Dance Grade Examination are edited by Professor Pan Zhitao, a famous dance educator from the Beijing Dance Academy. The starting point is the scientific unification of pleasure education and quality education, in order to promote the development and popularization of Chinese folk dance. With the purpose of meeting the needs of young people for learning and performing Chinese folk dances, participants can train their bodies, cultivate their temperament, build self-confidence, and improve their artistic quality through happy dance learning. Understand music and customs and culture, feel and inherit the profound, rich and colorful Chinese national dance culture.
Students nationwide (including Hong Kong, Macao, Taiwan and overseas regions) who have studied the "Chinese Ethnic Folk Dance Grade Examination" tutorial and passed the exam evaluation will be awarded, certified, numbered, and managed by the Ministry of Culture, and issued by the Chinese Art Professional The "Chinese Ethnic Folk Dance Grade Examination Certificate" is issued by the Education Society Grading Examination Committee and is entered into the database of the Social Arts Grading Examination Center of the Ministry of Culture for record.
2. Chinese Dance Grade Examination? Professional improvement and clear purpose
The Chinese Dance Grade Examination is a path developed by Beijing Dance Academy specifically for the quality education guidelines and policies of young people and is suitable for China’s future children’s dance. A category of examination items in the teaching direction. Many teachers in the Chinese Dance Level Examination will standardize and solve the shortcomings of dance education. Its role is not only to help teachers teach well, but also to stimulate students' interest.
3. Jazz Dance Grade Examination? Stylish, novel, happy and beautiful
The Jazz Dance and Tap Dance Grade Examination Center of the Chinese Art Vocational Education Society approved by the Ministry of Culture of China "Jazz Dance Grade Examination" "Textbook" is a new set of teaching materials with long-term vitality for the diversified development of Chinese youth dance. It is a youth jazz dance graded examination textbook approved by the Chinese Ministry of Culture and recommended nationwide by the Chinese Art Vocational Education Society.
The teaching materials are scientific, systematic, training, entertaining, performative, creative and contemporary, with special emphasis on interest. They mainly include ground warm-up, rhythm exercises, comprehensive exercises of elemental movements, skill exercises, dance steps, Performances and other content, through learning, can exercise various joints, ligaments, muscles, etc. of students' bodies to varying degrees, promote students' growth and development in a scientific and systematic training system, and improve students' physical coordination and flexibility.
Start
Time
Textbook level fee
Contact number
Main development areas
Remarks
Teachers
Training fees for students
Examination fees
Beijing Dance Academy
Chinese dance exams
1986
Level 13
260-1040 yuan
(referring to training fee)
110-130 yuan (referring to examination fee)
68936944
68935763 Teacher training and student exams are held every winter, summer vacation and National Day in all domestic provinces and overseas exam points such as Singapore, Malaysia and Canada.
Chinese Dancers Association Chinese Dance Grade Examination
2006
Level 10
300-400 yuan (referring to training fee)
p>
73-133 yuan (including other fees)
82808963 Provincial and municipal dancers associations are the main organizers of grade examinations. They rely on local dancers associations to carry out grade exams and training, and they develop rapidly
China Opera and Dance Drama Dance Grade Examination
1997
Level 13
Two levels 1,380 yuan (including other fees)
85-335 yuan (including other fees)
83515945
The provincial opera and dance theaters are the main organizers of the examination and are the only comprehensive examination center, including vocal music, instrumental music, dance and other categories. .
Royal Academy of Dance ballet grading examination
1924
Level 9
Unknown
300-700 yuan Around RMB (referring to the examination fee)
0755-84198812 or 84198281
Chen Ting Dance Art School in Shanghai, Anhui and other southern regions is a domestic agent, and teachers need to pay an annual fee of 95 pounds each year .
Beijing Dance Academy
Ballet grade examination
1994
Level 8
Level 1 to Level 2 1,220 yuan (Including other fees)
About 150 yuan (referring to the examination fee)
68935752
Ballet training centers in Jiangsu, Zhejiang and other places
2. Teacher training model:
A. Beijing Dance Academy dance grading examination
a. Beijing Dance Academy offers weekend classes and full-day classes all year round, which are announced on the website in advance. The training time for this level is roughly two days, about 12 hours.
b. During the winter, summer and National Day holidays, teacher training and student examinations are conducted simultaneously in various places. There are two types of teacher training: first, local senior teachers teach, and Beijing Dance Academy sends teachers to take exams; second, teaching and exams are completed locally by teachers from Beijing Dance Academy.
B. Chinese Dancers Association dance grading exams
a. Various dance teacher training classes for children’s tap dance, adult SALSA dance, Chinese dance grading exams, etc. are held in Beijing, usually full-time.
b. Local dance associations organize teacher training for Chinese dance examinations in various places. The types of classes are generally level 1 to level 3; level 4 to level 6; level 7, level 8, level 9, and level 10. .
c. The training time of each training class is about five days, with an average of about two days per level.
C. China Opera and Dance Theater Grading Examination
a. There are few teacher training courses. They are generally held at various exam points. The training content includes teaching methods, performance combinations and choreography courses. There are two levels of training in one session, lasting five days.
3. Analysis of grading examination situation:
A. Dance grading examination of Beijing Dance Academy
Advantages:
a. The earliest dance grading examination in China The teaching materials have been promoted for a long time, are well-known, and have a large number of people taking exams.
b. It is authoritative and normative, and all aspects of teacher training and student examinations are rigorous and rigorous.
c. It has the support of a large teaching team of Beijing Dance Academy and the venue advantage. Resources are sufficient.
Disadvantages:
a. The teaching materials are boring and not childlike.
b. The examination center is a branch of the Beijing Dance Academy and has not invested enough energy
c. The old operating model is in disharmony with the current situation
B. Chinese Dance Grading Examination by the Chinese Dancers Association
Advantages:
a. Support from local dancers associations, fast promotion
b. Teaching materials Diversified types, flexible forms, adaptable to the requirements of different teachers and students
c. Mutual support of other functions of the Chinese Dancers Association
Disadvantages:
a. The examiners are all teachers from the local dance association, which is not authoritative enough
b. The Dancers Association has many other daily affairs and cannot devote all its energy to promoting the examination
c. Compilation and creation of teaching materials Hasty, not systematic and standardized enough, and has no characteristics and advantages
C. China Opera and Dance Theater dance grading examination
Advantages:
a. The only comprehensive grading institution, The examination content includes vocal music, instrumental music, and dance.
b. Provincial opera and dance theaters provide support to help promote the examination
Disadvantages:
a. There are no standardized teaching materials, only outlines are provided, which does not support teachers’ teaching. to guide.
b. Since the beginning of the grade examination, the market has not been opened, and the number of people taking the grade exam is small.
c. The examination work is not carried out rigorously enough and the authority is not strong.
Course selection:
Chinese Ethnic Folk Dance Grade Examination
Target audience: students aged 3 to 16 years old
Teacher 18 years old Above
Chinese dance grade examination
Facing the crowd: students aged 3 to 16 years old
Teachers over 18 years old
Chinese jazz dance grade examination
Facing the crowd: students aged 3 to 16 years old
Teachers over 18 years old
Hosts performing grade examinations
Facing the crowd: Students are 3 years old? 16 years old
Teachers are over 18 years old
Stage, film and television performances
Facing the crowd: Students are 3 years old? 16 years old
< p> Teachers are over 18 years oldChildren's model training
Target audience: students aged 3 to 16 years old
Teachers are over 18 years old
Orff teaching
Facing the crowd: students aged 3 to 16 years old
Teachers over 18 years old
Group training
Face-to-face For the crowd: school activities, unit activities or company annual meeting dance rehearsals.
Promotion methods:
Regular activities:
1. In-store
1. Regular reporting performances: monthly, quarterly, half-year and For the annual report performance, the venue is selected based on the size of each performance. It would be best to cooperate with schools to conduct half-yearly or annual performances. On the one hand, it provides a platform for children to show themselves, on the other hand, it can directly recruit students;
2. Experience classes: All courses offered by the center can be experienced, including various dance examinations and performances. class, reading class, Orff.
Promote flyers;
3. Performances by outstanding students and teachers
2. Outside the store
Focus on cooperative performances and vigorously develop various types of performances Community activities and on-campus activities
1. Cooperation with TV stations: the most direct and the largest audience. If possible, you can discuss cooperation with the TV station and participate in the recording of TV stations' children's programs and variety shows. This is the most concerned thing among parents. of.
2. Community cooperation: facing the audience directly, you can independently carry out purposeful and large-scale promotion.
3. Cooperation with large-scale events
4. Cooperation with festivals
Special events:
1. In-store
1. Irregular master classes: Invite Beijing dance experts to give master class lectures and training, attracting more people’s attention through celebrity effect;
2. Festival meetings: hold festivals at every traditional festival Yes, it can be in the store or outside the store, but it does not have to be dancing. The main purpose is to allow everyone to exchange feelings and make the center feel like a big family and feel the ease and comfort of studying here;
< p> 3. Public welfare activities: performances and fund-raising activities in orphanages and nursing homes;4. Special teacher program performances: regularly invite expert-level dance teachers from the province to perform performances in the center , carried out regularly like a gathering, can be called a "dance set";
2. Outside the store:
1. Special theme tourism activities;