naming skills of clothing factory
The name of clothing store should be suitable for the style of clothes it sells, which can reflect the business orientation and the owner's value orientation.
here are some clothing store names for your reference.
Sophie's shop
MM's shop
Dress show, handsome girl, beautiful show, temptation, obedience!
autumn water clothes people! Wind-sleeved Weixiang
Park Square, Jinyitang, Yijinyishe, Jinse
Beauty Square
Corner, Kaka, Simple, Green Apple, Plus Clothes Station, Autumn Beauty, Special, Female Lily, Beauty of Four Seasons, Butterfly Fantasy, Cool, Yi Xuan Legend, One Room Commune, Mini Clothing
Left Bank.
Xiduoduo,
The only
Precautions for clothing store names
Avoid using polyphonic words
Using polyphonic words for names will bring great inconvenience to people's calls, just like using uncommon words, and the meaning itself is not clear enough. It is easier to feel at a loss when a name has two or more pronunciations. For example, in LE Hai restaurant, there are two readings of "Le", one is Le, and the other is YUE, which makes people wonder what sound is better. For example, there are two readings of the following words: XING,HANG, SHENG, Chong, QIAN, XI, CHAO, ZHAO, etc. Of course, we don't mean that we must never use polyphonic words for names. But at least make sure that others can determine their pronunciation and not mispronounce it.
avoid bad intentions
for example, you happen to be engaged in the manufacture and sale of cosmetics, so you are whimsical. You want to register "heroin" as a trademark and let consumers buy it by name. Then you may enter the trademark office on a whim and come out disappointed! Because the word "heroin" is synonymous with drugs, it has obviously violated the principle of so-called good manners and customs. Besides, propaganda is a bit poisonous! Harm others and yourself! Perhaps you will reply: the brands of foreign famous perfume are more "POISONous", like "OPIUM" and "poison"? Why do they log in through trademarks? Why is pink lady so eager to try? This can only be said that the eastern and western countries are different, with different customs and political styles. For example, naked swimming and sunbathing are allowed in foreign countries, but in China, the relevant units will immediately judge that you mean the same thing as "obstructing weathering" or "violating good customs".
avoid using partial words
The brand name is for consumers to call, and the popularization of words should be considered. However, it is a pity that some brands also have some very serious problems in naming words. A soybean protein powder factory named "Gangfeng" for its own trademarks of soybean protein powder, instant soybean milk and other products. Don't say that ordinary farmers and citizens don't know such trademarks. I'm afraid even teachers in universities may not know them. It is difficult for us to imagine that such a trademark can become a famous brand trademark, and it is also difficult to imagine that the goods with this trademark can sell well in the market.
Some people use obscure words to name their names because they think that whether they can get a good name depends on whether they can choose a good word. Therefore, when it comes to naming, the first thing I want to list is to turn over Kangxi Dictionary. As everyone knows, the actual situation is just the opposite.
a good name, just like a good article, is to see the magic in the plain, not by using uncommon characters, multi-stroke characters and variant characters. These sweet-sounding names, such as Stone, Founder, Jinlinong and Master Kong, are not commonly used words.
avoid obscurity
obscurity means that the pronunciation is too abstruse for others to understand. Just like choosing obscure words, although the meaning is good, no one understands it, and the meaning is meaningless no matter how good it is.
The names of enterprises and trademarks have the functions of indicating the nature of enterprises and suggesting the functions of products, which require strong readability. For example, according to Guangming Daily, there is a famous museum in Lanxi City, Zhejiang Province. They first gave themselves a meaningful name, "Chishi Chengyang". However, after the brand was hung up, others didn't understand it. The shopkeeper quickly added the brand of "Lanxi Enterprise Culture Service Agency" next to the store name signboard as a supplement. What is "turning stones into sheep"? According to the ancient book "Fairy Biography", it is said that in ancient times, Huang Chuping met a Taoist priest and was led to a stone room in Jin Huashan. His brother looked for it at first, but he saw white stones. At the beginning of the day, all stones become sheep. It is no wonder that people can't understand the name of a small shop facing the public service, which contains such mysterious allusions. Both are famous pavilions, and "Brewing a Famous Restaurant" and "Zhengming Zhai" are popular and memorable, and the name of the store itself is an excellent advertisement.
Don't use unlucky words
The meaning of unlucky words is the taboo of business naming. Because it not only makes the owner of the name have a bad association, but more importantly, it will affect others' acceptance of the subject, whether it is a person, an enterprise or a commodity, and even politics will be affected. On February 18, 1987, Reference News reprinted a piece of news entitled "For good luck, the Governor's Name is Corrected": "The Hong Kong Government and London announced that the 27th Governor of Hong Kong was renamed Wilson, and he would arrive in Hong Kong on the afternoon of April 19 to take up his new post, accompanied by his wife and his 18-year-old son. The new governor, who turned 52 on Valentine's Day, changed his pronunciation to' Wei Dewei' according to Putonghua, which was criticized by many Hong Kong people for changing his name: Wei and Wei were out of line, Wei was homophonic and dangerous, symbolizing bad luck and so on. On the basis of the advice provided by the Hong Kong Government, the new Governor decided to adopt the name change proposal. A spokesman for the Hong Kong Government explained that the adoption of the new name was mainly due to the fact that Cantonese pronunciation was closer to his English name. The name Wilson stands for trust and defense, and Wei also means to be radiant. " Incredibly, a bad name is actually related to people's acceptance of an official, which shows the great influence.
For a commodity, an unlucky name means that it will lose a lot of business. It is said that there was a sales war between "Brandy" (France) and "Whiskey" (England) in Hong Kong. As a result, more than 4 million bottles of brandy were sold, but only 1, bottles of whisky were sold, which was only a fraction of brandy. In terms of quality and popularity, "whisky" is not worse than "brandy", so why did "whisky" fail miserably? After investigation and analysis, the problem lies in the Chinese translation of whisky. Whiskey? Even Visa is afraid, who wants to buy it? And look at "Brandy", what a poetic and lovely name. From this example, we can see that when people buy things, they are not simply shopping, but also buying an invisible thing, which is Geely.
avoid similarity and approximation
it seems to be a common problem for Chinese people to be ashamed of others' good situation. You chose a brand with three words, so I tried to be the same as you, so as to confuse consumers. Your name is Bomi, and my name is Xmi. If you are Yikang, I will be called XKang; if you are Qixing, I will become XX. The above is still the same and similar technique of gentleness and elegance.
what's more, someone simply sounds homophonic with you (with the intention of confusing everyone). The service labels in several brands such as washing powder are very self-disciplined. It can not only completely distinguish itself from others, but also establish a unique brand style. Like "One Spoon Spirit", "Prynne", "Lion King", "Tide", "Vigor" and "Panda", they all have the knowledge that well water does not interfere with river water (no word in the brand is similar or the same)! In VCD player brands, it is obvious that they are too similar and similar to each other. At least "xx King" and "X Da" are two brands that easily confuse consumers.
one method of naming: thinking and understanding
another method of naming: phonological naming
third method of naming: conceptual naming
fourth method of naming: psychological expression
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